VALUE CREATION CO.,LTD.
9238・Growth Market・Services
Marketing DX Business
A core business providing DX support for legacy industries centered on programmatic advertising
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment revenue (cumulative Q1 FY2027, ending February 2027) | ¥663 million | ¥710 million (cumulative Q1 FY2026, ending February 2026) | ↓ |
| Segment profit (cumulative Q1 FY2027, ending February 2027) | ¥76 million | ¥82 million (cumulative Q1 FY2026, ending February 2026) | ↓ |
| Segment revenue (full year FY2025, ended February 2025) | ¥3,227 million | — | — |
| Segment profit (full year FY2025, ended February 2025) | ¥624 million | — | — |
| Transaction continuation rate (monthly average) | approx. 97% | — | — |
| Number of client companies (end of FY2025, ended February 2025) | 1,710 companies | — | — |
Business Details
The company provides an integrated service from issue identification, strategy formulation, to advertising operation for customer website traffic generation, centered on programmatic advertising such as search-linked, display, and in-feed advertising. It particularly targets legacy industries where DX adoption lags (industries in which more than 75% of companies have not yet embarked on DX), leveraging industry- and sector-specific expertise accumulated since the company's founding in 2008. The monthly average transaction continuation rate has been maintained at approximately 97% (March 2024 to February 2025). The number of client companies as of the end of FY2025 (ending February 2025) was 1,710.
Recent Overview
Revenue declined 6.7% year-on-year and profit declined 7.3% due to advertising spend reviews at some clients
In Q1 of FY2027 (ending February 2027) (March to May 2026), the Marketing DX Business recorded revenue of ¥663 million (down 6.7% year on year) and segment profit of ¥76 million (down 7.3% year on year). Although the company continued efforts to expand orders from existing customers and acquire new customers, it was affected by advertising spend reviews at some clients. The domestic internet advertising market continues to expand, growing 110.8% year on year (source: Dentsu's "Advertising Expenditures in Japan 2025"), and the overall market environment remains favorable. There is no change to the full-year earnings forecast (revenue of ¥3,363 million, operating profit of ¥13 million).
Key Products
Growth Drivers
- Continued expansion of the domestic internet advertising market (110.8% year on year; source: Dentsu's "Advertising Expenditures in Japan 2025")
- Expansion of transaction value per customer through promotion of cross-selling and up-selling to existing customers
- Stable revenue base through new customer acquisition and maintenance of a transaction continuation rate of approximately 97%
- Expansion of the service lineup through the acquisition of the LISMA Business and Digital Marketing Support Business
- Existence of a vast untapped market in legacy industries (industries where more than 75% of companies have not yet embarked on DX)
Risks
- Risk of service obsolescence due to rapid evolution of internet advertising technology
- Increased costs to address ad fraud and brand safety issues
- Risk of revenue fluctuation due to advertising spend reviews at some clients
- Risk of declining profit margins due to rising personnel costs accompanying business scale expansion
- Risk of goodwill amortization burden and earn-out payment obligations related to acquired businesses (LISMA and Digital Plus)
Last updated: July 17, 2026