HouseFreedom Co.,Ltd.
8996・Standard Market・Real Estate
Real Estate Brokerage Business
Core group business providing community-based real estate sales brokerage and sales agency services.
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (Q1 FY2026 (ending December 2026)) | ¥625 million | ¥609 million | ↑ |
| Segment profit (Q1 FY2026 (ending December 2026)) | ¥84 million | ¥100 million | ↓ |
Business Details
The core business of the group since its founding. Through community-based operations that limit store trading areas to a radius of approximately 2.5km, the segment collects and accumulates local real estate information. It operates mainly in Osaka Prefecture and Fukuoka Prefecture, and through subsidiaries City Home Co., Ltd. and Idem Home Co., Ltd., also handles all types of real estate properties—detached houses, condominiums, new construction, and used properties—in the Aichi Prefecture area. It is positioned as the key segment for maximizing synergy effects with the other four business segments.
Recent Overview
Real Estate Brokerage Business net sales increased year on year, but segment profit decreased.
In Q1 FY2026 (ending December 2026) (January to March 2026), net sales in the Real Estate Brokerage Business increased to ¥625 million (versus ¥609 million in the same period of the prior year). Meanwhile, segment profit decreased to ¥84 million (versus ¥100 million in the same period of the prior year). The company explained that the Real Estate Brokerage Business performed steadily overall, contributing to the group's return to profitability (operating profit of ¥94 million).
Key Products
Growth Drivers
- Boost to net sales from increased brokerage transaction volume in the Kansai and Fukuoka areas
- Deepening of local information collection and accumulation through community-based operations
- Synergy effects with other businesses such as real estate development, construction contracting, and real estate leasing
- Promotion of increased brokerage transactions for new and used homes and expansion of renovation contract acquisitions
- Expansion of business locations into the Kansai, Kyushu, Chubu, and Okinawa areas
Risks
- Decline in homebuying sentiment due to the rising trend in mortgage interest rates
- Weakening purchase intent among first-time homebuyers due to persistently high land prices and construction costs
- Cost structure risk whereby segment profit decreases despite increased net sales
- Regional imbalance risk from a decline in brokerage transactions in specific areas such as Aichi Prefecture
- Increasing difficulty in maintaining regional market share due to intensifying competition with rival companies
Last updated: March 23, 2026