Advance Create Co.,Ltd.
8798・Prime Market・Insurance
Business
Advance Create Co., Ltd. was founded in 1995 and, under the "Hoken Ichiba" brand, operates a comprehensive insurance business group comprising five segments: Insurance Agency Business, ASP Business, Media Business, Media Rep Business, and Reinsurance Business. The company has agency agreements with over 100 life and non-life insurance companies combined, and conducts insurance solicitation through diverse channels including mail order, face-to-face sales, and fully online completion. It has multiple insurance-related revenue sources, including external sales of the Advance Create Cloud Platform (ACP) for the insurance industry, media income leveraging its insurance comparison website, and reinsurance income through its subsidiary in Hawaii, USA. The company is listed on the Tokyo Stock Exchange Prime Market, the Fukuoka Stock Exchange, and the Sapporo Securities Exchange. Consolidated net sales for FY2025 (ending September 2025) were ¥6,608 million.
Business Model
The company attracts prospective customers through web promotion for the insurance comparison site "Hoken Ichiba," and closes insurance contracts via face-to-face or online consultations (Dynamic OMO) at its contact center and Consulting Plaza, earning agency commissions, bonus income, and MC income from insurance companies. In parallel, it employs a multi-layered revenue model that builds up subscription revenue from externally selling its proprietary cloud system for the insurance industry, Advance Create Cloud Platform (ACP) (ASP Business), advertising placement income from the insurance comparison site (Media Business), outsourced advertising operation (Media Rep Business), and reinsurance premium income based on insurance contracts (Reinsurance Business).
Company Strengths
The company has concluded insurance agency agreements with 31 life insurance companies and over 70 non-life insurance and small-amount short-term insurance companies. With a broad product lineup, it has achieved the scale of a multi-carrier agency capable of addressing customers' diverse insurance needs, and operates Consulting Plazas under the "Hoken Ichiba" brand, centered around terminal stations in the three major metropolitan areas.
Since 2020, the company has operated its in-house developed online consultation system "Dynamic OMO," and in 2021 it opened the insurance industry's first dedicated online sales office. The ASP Business, which externally sells this system, maintained high profitability with net sales of ¥308 million and an operating margin of 40.3% in FY2025 (ended September 2025), with new sales to multi-carrier insurance agencies and others progressing steadily.
At the end of FY2024 (ended September 2024), the company fell into negative net assets of ¥4,973 million, but in September 2025 it carried out a third-party allotment of new shares (approximately ¥7,000 million) to SBI Holdings, Lifenet Insurance, FWD Life Insurance, Broadmind, and MetLife Insurance. As of the end of FY2025 (ended September 2025), the company secured net assets of ¥559 million and cash and cash equivalents of ¥5,288 million, resolving the negative net asset position.
ENVALITH's Perspective
Performance Trend
Revenue peaked at ¥9,446 million in FY2021 and declined for four consecutive periods to ¥6,608 million in FY2025, but Q1 FY2026 (ending September 2026) (October–December 2025) saw a sharp recovery to ¥1,776 million (up 47.1% year on year). Operating profit turned positive at ¥41 million, compared with a loss of ¥655 million in the same period of the previous year, and ordinary profit also secured a profit of ¥29 million. Quarterly net loss attributable to owners of the parent improved significantly to ¥39 million (compared with a loss of ¥1,010 million in the same period of the previous year). The main driver of the revenue increase was an increase in PV sales amount in the Insurance Agency Business, driven by improved productivity at directly operated branches and higher insurance policy retention rates. In terms of market environment, rising demand for medical coverage due to the declining birthrate and aging population, along with expanding demand for savings-type insurance amid the shift from savings to investment, are providing tailwinds. Extraordinary losses narrowed from ¥250 million in the same period of the previous year to ¥65 million, but an impairment loss of ¥60 million continued to be recorded.
Growth Strategy
Aiming to restore profitability through DX promotion using OMO, AI, and avatar technology, and expansion of ACP external sales
Improving per-capita productivity through sales staff training utilizing Dynamic OMO and the Avatar AI Role-Play Support Service "Avatore." Increasing PV sales amount by improving insurance contract retention rate through strengthened policy maintenance activities. In Q1 of FY2026 (ending September 2026), the Insurance Agency Business turned profitable (operating profit of ¥26 million), and the effects of these initiatives are beginning to show in the numbers.
Continuing to expand sales of the ACP system (Goyokiki, Dechi (DECHI), folder, Dynamic OMO) to multi-line insurance agencies and others, building up subscription-based stock revenue. In Q1 of FY2026 (ending September 2026), ASP Business sales were ¥72 million (up 3.9% year-on-year), maintaining an operating profit margin of approximately 35%, functioning as a stable, highly profitable segment.
Promoting optimization of personnel structure through new hiring and reassignment of existing personnel, along with a review of operating expenses centered on outsourcing costs. Selling, general and administrative expenses in Q1 of FY2026 (ending September 2026) were ¥1,337 million (versus ¥1,500 million in the same period of the previous year), showing progress in cost reduction. This initiative serves as the foundation for profit improvement aimed at resolving the material uncertainty regarding the going concern assumption.
Regarding the breach of financial covenants under the receivables securitization agreement, redemption of the corrected shortfall amount was completed in November 2025, and in December 2025, waiver consent for the repurchase claim right was obtained from the financial institutions involved in the transaction. Material uncertainty regarding the going concern assumption remains, but the company is working to maintain good relationships with financial institutions.
Last updated: July 17, 2026