MIZUNO CORPORATION
8022・Prime Market・Other Products
Japan
The largest segment, centered on domestic manufacturing and sale of sports products
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (external customers) | ¥155,152 million | ¥147,291 million | ↑ |
| Operating income | ¥15,218 million | ¥13,265 million | ↑ |
| Segment assets | ¥134,130 million | ¥128,071 million | ↑ |
| Depreciation and amortization | ¥2,098 million | ¥2,097 million | — |
| Increase in tangible and intangible fixed assets (capital expenditures) | ¥2,095 million | ¥2,272 million | ↓ |
| Increase in net sales (year on year) | +¥7,861 million (+5.3%) | — | ↑ |
| Increase in operating income (year on year) | +¥1,953 million (+14.7%) | — | ↑ |
Business Details
This segment covers the Mizuno Group's domestic business. Its core focus is the manufacture and sale of Competitive Sports Products (Football, Baseball, Golf, etc.) including football, golf, baseball, volleyball, and racket sports products, while also expanding into Sports Style Shoes, the Work Business (Working Products), and lifestyle products. It also handles Sports Facility Construction, contracted operation of sports facilities, the school business, and sports equipment manufacturing (Senoh Corporation, etc.). Handled by the Company and its domestic subsidiaries, this is the largest segment, accounting for approximately 59.9% of the Group's total net sales to external customers.
Recent Overview
Both net sales and operating income reached record highs, with DTC expansion contributing to margin improvement
In the Japan segment for FY2026 (ending March 2026), net sales reached ¥155,152 million (up 5.3% year on year) and operating income reached ¥15,218 million (up 14.7% year on year), both record highs. Football, golf, Sports Style Shoes, and the Work Business all performed well. In baseball, sales of products related to cheering on national teams in global tournaments, leveraging sponsorship rights, expanded. Direct sales through DTC channels, centered on Sports Style Shoes, increased, boosting the gross profit margin.
Key Products
Growth Drivers
- Strong domestic sales of competitive sports products such as football, golf, and baseball (in baseball, products related to cheering on national teams in global tournaments expanded)
- Improved gross profit margin driven by expanded sales of Sports Style Shoes through DTC channels (owned e-commerce and directly operated stores)
- Continued growth of the Work Business (diversification into non-sports fields)
- Expansion of the sports facility operation business
- Strengthened technological and product development capabilities centered on the innovation center "MIZUNO ENGINE"
Risks
- Downward pressure on profit from foreign exchange factors (impact on imported raw materials and overseas procurement costs)
- Maturation of the domestic sports market and intensifying competition (particularly a slowdown in outdoor sports markets such as golf)
- Impact of price increases on personal consumption (risk of deteriorating domestic consumer sentiment)
- Risk of impairment of fixed assets
- Risk of fluctuations in orders received for sports facility construction
Last updated: June 22, 2026