ASICS Corporation
7936・Prime Market・Other Products
Japan
Core domestic sales segment. Increased revenue and profit driven by both inbound and domestic demand.
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (including inter-segment internal sales) | ¥59,274 million | ¥50,559 million | ↑ |
| Segment profit | ¥14,502 million | ¥10,677 million | ↑ |
| Segment profit margin | 24.5% | 21.1% | ↑ |
| Net sales change (year on year) | +17.2% | — | ↑ |
| Segment profit change (year on year) | +35.8% | — | ↑ |
Business Details
ASICS Japan Corporation and other domestic subsidiaries sell ASICS brand products in the domestic market. With Performance Running, Sports Style, and Onitsuka Tiger as core categories, strong inbound demand and growth in high-value-added domestic products boosted revenue. In Q1 FY2026 (ending December 2026), all categories performed well, achieving net sales of ¥59,274 million (up 17.2% year on year) and segment profit of ¥14,502 million (up 35.8% year on year).
Recent Overview
All categories performed well with continued inbound contribution, and profit margin improved significantly.
In Q1 FY2026 (ending December 2026), net sales in Japan reached ¥59,274 million (up 17.2% year on year), and segment profit reached ¥14,502 million (up 35.8% year on year). Inbound sales, centered on Onitsuka Tiger, performed well, and the operating margin improved significantly to 31.7% (up 3.2ppt year on year). In addition, a large Onitsuka Tiger flagship store is planned to open in Japan this summer, which is expected to further strengthen brand messaging.
Key Products
Growth Drivers
- Continued strong inbound demand (driven mainly by Onitsuka Tiger)
- Strong domestic performance of Performance Running and Onitsuka Tiger
- High growth of Sports Style across all regions spreading to Japan as well
- Significant increase in segment profit margin due to improved gross margin (from 21.1% in the prior year to 24.5% in the current period)
- Strengthened brand recognition and sales capability through the opening of a large Onitsuka Tiger flagship store (Japan)
- Expansion of DTC (direct-to-consumer) ratio and promotion of digital-driven operational efficiency
- Deepening of the Running Ecosystem through expansion of the OneASICS membership base
Risks
- High volatility risk as inbound demand is affected by the number of foreign visitors to Japan and exchange rate trends
- Risk of slowdown in domestic demand due to sluggish domestic consumption or deteriorating consumer sentiment
- Intensifying competition for market share in the domestic market among competitors
- Risk that global geopolitical uncertainty (such as Middle East tensions) indirectly affects the number of visitors to Japan and consumption
- Risk of increased initial investment and operating costs associated with the Onitsuka Tiger flagship store opening
- Impact on inbound sales from reduced purchasing power of foreign visitors in the event of yen appreciation
Last updated: March 4, 2026