ARTNATURE INC.
7823・Standard Market・Other Products
Men's Business
The company's largest segment, centered on custom-made wigs for male customers
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (full year FY2026, ending March 2026) | ¥23,274 million | ¥23,167 million | ↑ |
| Segment profit (full year FY2026, ending March 2026) | ¥14,779 million | ¥14,608 million | ↑ |
| Year-on-year change in net sales (full year FY2026, ending March 2026) | up 0.5% | — | ↑ |
Business Details
A segment providing custom-made wigs and other products/services to male customers. After head measurement using an in-store 3D scanning system, wigs manufactured at overseas manufacturing subsidiaries are delivered through nationwide stores. The business model acquires new customers through response-based sales utilizing TV, newspapers, the internet, etc., and converts them into repeat orders through after-sales service and customer retention measures at nationwide salons. The company holds the top share in the domestic men's hair business market.
Recent Overview
Both new and repeat sales increased year on year, achieving net sales of ¥23,274 million
For the full year of FY2026 (ending March 2026), net sales in the Men's Business were ¥23,274 million (up 0.5% year on year), and segment profit was ¥14,779 million (up 1.2% year on year). This was driven by an increase in new sales through effective advertising and steady growth in repeat sales resulting from customer retention measures. While both new and repeat sales increased year on year, the growth rate remained modest, and the difficulty of acquiring new customers amid intensifying competition continues to be a challenge.
Key Products
Growth Drivers
- Stable increase in repeat sales through the promotion of customer retention measures for repeat customers
- Acquisition of new customers (response-based sales) through effective advertising (TV, newspapers, internet)
- Establishment of both soft (personnel) and hard (equipment) systems to promote product differentiation strategy
- Stable earnings base underpinned by the top share in the domestic men's hair business market
- Early stabilization of the new Bangladesh factory, diversifying production sites and reducing costs
Risks
- Risk of advertising expenses remaining elevated due to rising costs of acquiring new customers
- Risk of increased overseas manufacturing costs (raw materials, outsourced manufacturing costs) due to exchange rate fluctuations
- Risk of rising prices for raw materials (human hair, artificial hair)
- Risk of market contraction due to intensifying competition from new entrants and small/medium-sized operators offering low-priced products
- Risk of difficulty securing counselors and stylists due to labor shortages and rising personnel costs
Last updated: June 17, 2026