NEW ART HOLDINGS Co., Ltd.
7638・Standard Market・Retail Trade
Business
NEW ART HOLDINGS Co., Ltd. traces its roots to a bridal jewelry specialist founded in 1994, and is now a diversified group operating under a holding company structure with 23 consolidated subsidiaries. Its main battlegrounds are the domestic and overseas bridal jewelry markets under the two brands "Ginza Diamond Shiraishi" and "Excelco Diamond," alongside a food wholesale business based in Hong Kong and Shenzhen, a Health & Beauty Business operating the esthetic salon "La Parle," a luxury resort development business based in Karuizawa, and an art auction business. Consolidated net sales for FY2026 (ending March 2026) were ¥32,018 million, with the Jewelry, Art & Auction Business accounting for 72.1% of sales as the core business. Main customers are domestic and overseas couples seeking engagement and wedding rings, as well as affluent individuals across Asia.
Business Model
In its core Jewelry Business, the company handles everything in an integrated manner from in-house designer product development, to rough diamond procurement via Israel and Dubai, to sales through directly-operated stores both in Japan and overseas, achieving a high gross profit margin (60.2% on a group-wide basis). The Food Business supplements sales scale through meat and seafood wholesale operations in Hong Kong and Shenzhen. The Resort Development Business is positioned as a medium-to-long-term earnings pillar, recording large lump-sum sales through the development of luxury residences and hotel condominiums in Karuizawa. The holding company consolidates earnings from each business, and returns value to shareholders through dividends and share buybacks.
Company Strengths
Since its founding in 1994, the company has expanded its two brands, "Ginza Diamond Shiraishi" and "Excelco Diamond," across major cities nationwide. It has established a two-store presence in Ginza (Ginza Main Store and Ginza Namiki-dori Main Store), enhancing customer traffic and expanding market share in the Ginza area, one of Japan's most competitive retail environments. The company has continued its short movie commercials directed by Isao Yukisada through the seventh installment, building brand recognition through social media diffusion.
In FY2026 (ending March 2026), segment profit for the Jewelry, Art & Auction Business was ¥5,752 million, with a segment profit margin of approximately 24.9%. The group's overall gross profit margin remained at a high level of 60.2%. Having moved away from discount-based sales and promoted appropriately priced sales through enhanced brand value, operating profit for FY2026 (ending March 2026) reached ¥4,907 million (up 26.1% year on year), with ROE reaching 22.3%.
NEW ART Precious Metals Research Institute Co., Ltd., the group's procurement and manufacturing division, is building an in-house rough diamond procurement system, in addition to procurement through the Israeli entity Israel Shiraishi Ltd., by newly establishing a subsidiary in Dubai, UAE. The company aims to eventually complete the entire value chain—from procurement and manufacturing to sales and financing—within the group, advancing a procurement advantage that would be difficult for competitors to replicate in a short period of time.
ENVALITH's Perspective
Performance Trend
In FY2026 (ending March 2026), net sales were ¥32,017 million (up 15.8% year on year), operating profit was ¥4,906 million (up 26.1%), ordinary profit was ¥4,840 million (up 35.2%), and profit attributable to owners of parent was ¥2,353 million (up 18.6%), with all indicators reaching record highs. The operating margin improved to 15.3% (from 14.1% in the previous period). The main drivers were the steady performance of the Jewelry Business (net sales up 9.3% year on year, segment profit up 20.0%) and the rapid expansion of the Food Business (up 51.3%). As an external factor, foreign exchange gains of ¥165 million boosted ordinary profit (compared with a foreign exchange loss of ¥37 million in the previous period). Operating cash flow improved significantly to ¥3,399 million (from ¥1,759 million in the previous period), and the equity ratio recovered to 39.7%. For FY2027 (ending March 2027), net sales are forecast at ¥33,000 million (up 3.1% year on year) and operating profit at ¥5,200 million (up 6.0%).
Growth Strategy
Pursuing medium- to long-term growth through the enhancement of jewelry brand value, overseas expansion, and Karuizawa resort development
Establishing the two-store framework for "Ginza Diamond Shiraishi" in Ginza, and expanding brand recognition through short movie commercials directed by Isao Yukisada (8th installment already released). For "Excelco Diamond," the company is promoting brand value enhancement through the engagement of Kumiko Goto and the hosting of "WORLD JEWELRY DESIGN AWARD 2026."
Opened a new store in Sha Tin, Hong Kong in December 2025, and a Singapore Takashimaya store in February 2026. In the Taiwan market, the company has begun initiatives to expand market share over the next five years. Entry into the U.S. market is also under consideration. The company aims to strengthen its value chain by establishing an in-house rough diamond procurement system through the establishment of a subsidiary in Dubai, UAE.
The luxury residence "Sampen House of Art" in Karuizawa is scheduled for completion in May 2027. The project is expected to total approximately ¥10,000 million across Phase 1 and Phase 2 combined, with full-scale profit contribution expected from FY2028 (ending March 2028) onward, when property handovers begin. Development of the state-of-the-art digital art showroom is largely complete.
The company is planning a hotel condominium utilizing a site of approximately 2,500 tsubo (8,328 sq. m) along Karuizawa's main street, facing "Sampen House of Art." The project envisions collaboration with multiple major developers, with a scale expected to be 5 to 6 times that of "Sampen House of Art." Participation by three renowned curators is planned.
The company is advancing its expansion into the mainland China market, leveraging the sales and logistics base established in Shenzhen. It aims to improve profitability from a low-margin structure through cultivating business partners in anticipation of the lifting of import restrictions on Japanese wagyu beef, and through branding high-value-added food products. In FY2026 (ending March 2026), sales rapidly expanded to ¥7,164 million (up 51.3% year on year).
The company is promoting drastic cost reductions, including advertising expenses, alongside enhanced customer acquisition through SNS affiliate advertising and Hot Pepper Beauty. It is also considering entering a new market segment: men's esthetic services targeting customers in their 40s and 50s. The segment loss for FY2026 (ending March 2026) narrowed to ¥246 million (improved from ¥315 million in the previous fiscal year).
Last updated: July 19, 2026