ENVALITH
株式会社サンデー logo

SUNDAY CO..,LTD.

7450Standard MarketRetail Trade

株式会社サンデー logo
SUNDAY CO..,LTD.7450

Business

Sunday Co., Ltd. was founded in 1975 in Hachinohe City, Aomori Prefecture, and operates 112 home center stores across the six Tohoku prefectures (Aomori, Iwate, Akita, Miyagi, Yamagata, and Fukushima), functioning as a community-based retailer. As a consolidated subsidiary of Aeon Co., Ltd., the company sells housing and lifestyle-related products to general consumers, centered on DIY goods, household goods, and car and leisure products, while also operating a variety of formats including the pet specialty store "Zoomore", the delivery and installation service "SUN Kyubin", and the professional shop "DayPRO". The company is also responsible for sales of DIY, car, and leisure-related products at supercenters operated by the Aeon Group in the Tohoku region. Its main customers span a broad range, including general consumers, farmers, and professional craftsmen in the Tohoku region.

Business Model

Product sales by the Home Center Business (DIY, household goods, car and leisure goods) account for nearly the entirety of the ¥46,587 million in net sales. Car and leisure goods form the largest segment, at roughly 46% of sales. Cost control is managed through optimization of suppliers and delivery routes, aiming to maintain gross margin. In addition, "other operating revenue" of ¥303 million—including Pet Specialty Store Zoomore, SUN Kyubin (Delivery & Installation Service), and real estate rental income—also functions as a revenue source.

Company Strengths

Since its founding in 1975, the company has expanded to 112 stores across the six Tohoku prefectures of Aomori, Iwate, Akita, Miyagi, Yamagata, and Fukushima (as of February 28, 2025). Aomori Prefecture is its largest base with net sales of ¥18,601 million, and its product lineup and store network tailored to regional demand form a barrier to competitive entry.

Since 2006, as a consolidated subsidiary of AEON CO., LTD., the company has leveraged the group's purchasing power, logistics infrastructure, and its proprietary point card "Sunday Card," which incorporates the WAON electronic money function. It also supplies DIY, car, and leisure products to AEON Super Center stores, playing a role within the group.

Pet Specialty Store Zoomore achieved year-on-year growth in both net sales and operating profit in FY2025 (ended February 2025) through its highly specialized product lineup and events. SUN Kyubin (Delivery & Installation Service), staffed by holders of DIY advisor qualifications, achieved year-on-year growth in both the number of orders received and net sales, capturing demand in aging and depopulating areas.

ENVALITH's Perspective

Cumulative operating profit for 9M of FY2026 (ending February 2026) improved to ¥15 million (versus a loss of ¥55 million in the same period last year), but progress against the full-year forecast of ¥300 million remains at only 5%. While demand for heating and snow removal is expected to gain full momentum in Q4 (December–February), an additional ¥285 million must be generated in the remaining single quarter, making the achievement hurdle high.

In cumulative 9M, the company recorded extraordinary losses totaling ¥139 million, consisting of store closure losses of ¥100 million and impairment losses of ¥39 million, resulting in a quarterly net loss of ¥42 million despite an ordinary profit of ¥89 million. As long as the rationalization of underperforming stores continues, the risk of extraordinary losses remains, and it is expected to take time to overcome the net loss structure.

On January 8, 2026, the company announced its support for and recommendation to tender shares in the tender offer by AEON CO., LTD. At the same time, it revised its year-end dividend forecast for FY2026 (ending February 2026) to no dividend (conditional on the tender offer's success) and resolved to abolish its shareholder benefit program. With delisting and full subsidiarization following the tender offer's success now a realistic scenario, minority shareholders are effectively facing an exit phase.

Growth Strategy

Restructuring of the earnings base through conversion to the Home Mart format, expansion of new services, and closure of unprofitable stores

Conversion of existing home centers into

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Last updated: July 17, 2026