JAPAN CRAFT HOLDINGS CO., LTD.
7135・Standard Market・Retail Trade
Retail Business
Group's core business operating the craft specialty store "Craft Heart Tokai" nationwide
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (cumulative Q3 FY2026, ending June 2026) | ¥8,362 million | ¥8,261 million (cumulative Q3 FY2025, ending June 2025) | ↑ |
| Operating profit (cumulative Q3 FY2026, ending June 2026) | ¥324 million | ¥294 million (cumulative Q3 FY2025, ending June 2025) | ↑ |
| Number of stores at period-end (end of Q3 FY2026, ending June 2026) | 212 stores | 212 stores (end of H1 FY2026, ending June 2026) | — |
| Net sales (full year FY2025, ended June 2025) | ¥10,902 million | － | — |
| Operating profit (full year FY2025, ended June 2025) | ¥319 million | － | — |
Business Details
Fujikyu Co., Ltd. sells craft supplies and household goods through physical stores and EC, centered on the craft specialty store "Craft Heart Tokai" that it operates. This is the flagship segment, accounting for approximately 79% of the group's consolidated net sales. The company has maintained operating profitability following structural reforms including the closure of unprofitable stores, with the knitting boom and expansion of the BtoB Business supporting sales. The number of stores stood at 212 at the end of the third quarter of FY2026 (ending June 2026).
Recent Overview
Both sales and operating profit increased year-on-year due to the knitting boom and strong BtoB Business performance
Retail Business net sales for the cumulative third quarter period of FY2026 (ending June 2026) were ¥8,362 million (up 1.2% year-on-year), and operating profit was ¥324 million (up 10.0% year-on-year). Knitting-related products performed well due to the continuation of the knitting boom centered on younger generations. Sewing machine sales also remained solid due to sewing machine events and entrance/enrollment season campaigns. In the BtoB Business, sales to bookstores and variety goods stores capturing increased demand for stickers contributed to sales. Meanwhile, fabric sales continued to face challenging conditions due to the effects of the declining birthrate and increase in ready-made products. During the cumulative third quarter period, 5 stores were closed and 3 new stores were opened, maintaining the period-end store count at 212.
Key Products
Growth Drivers
- Expanding demand for knitting-related products and yarn due to the knitting boom centered on younger generations (the pop-up shop "Tabisuru Keito-ten" has also been well received)
- Establishment of a new sales pillar through expanded corporate sales of stickers and other items in the BtoB Business
- Maintaining strong sewing machine sales through regular sales promotion measures such as sewing machine events and entrance/enrollment campaigns
- Differentiation from competitors through product development and private-brand products leveraging the strengths of each group company
- Improved cost efficiency through the unification of procurement and marketing functions across group companies (a core element of the new medium-term management plan)
- Measures to expand the base of craft enthusiasts by strengthening the acquisition of light users
Risks
- Downward pressure on customer spend and visit frequency due to intensifying competition with 100-yen shops (enhancement of craft sections)
- Structural decline in user numbers due to the aging of craft enthusiasts and diversification of hobbies
- Continued weakness in fabric sales due to shrinking entrance/enrollment demand from the declining birthrate and increase in ready-made products
- Cost increases and impact on gross margin due to rising raw material prices
- Risk of economic downturn due to deterioration in the external environment, including US tariff policy and Middle East conditions
- Risk of breaching financial maintenance covenants on the syndicated loan (dated February 24, 2026, total amount ¥2.7 billion)
Last updated: September 25, 2025