halmek holdings Co.,Ltd.
7119・Growth Market・Retail Trade
Halmek Business
Group's core business centered on magazine, merchandise sales, and community services for senior women
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment revenue (full-year FY2026, ending March 2026) | ¥27,533 million | ¥26,750 million | ↑ |
| Segment profit (full-year FY2026, ending March 2026) | ¥1,692 million | ¥1,302 million | ↑ |
| Halmek (magazine) readership (average for second half of FY2026, ending March 2026) | 440 thousand | 460 thousand (same period prior year) | ↓ |
| Segment revenue year-on-year change rate | +2.9% | ― | ↑ |
| Segment profit year-on-year change rate | +30.0% | ― | ↑ |
Business Details
A platform business for seniors, primarily targeting women aged 50 and above, that links the subscription magazine Halmek (magazine) (Japan's No.1 in total magazine circulation) with original product mail-order and store sales (merchandise sales), events, courses, and travel (Community), and the digital platform HALMEK up (formerly Halmek 365). Information content builds customer loyalty and drives cross-selling into merchandise sales and community services, forming a virtuous cycle model.
Recent Overview
Revenue and profit both grew significantly on improved advertising efficiency and strong merchandise sales
In FY2026 (ending March 2026), the Halmek Business achieved revenue of ¥27,533 million (up ¥783 million, or 2.9%, year on year) and segment profit of ¥1,692 million (up ¥390 million, or 30.0%, year on year). The main driver of profit growth was improved advertising efficiency, which had deteriorated since autumn 2023, leading to restrained SG&A expenses. In merchandise sales, health-support innerwear, cosmetics, and high-priced fashion items performed well. Four new stores were opened, continuing new customer acquisition. On the other hand, magazine readership declined slightly, from 460 thousand in the same period of the prior year to 440 thousand.
Key Products
Growth Drivers
- Maintaining a highly loyal customer base through content creation for Halmek (magazine) that stays close to readers
- Boosting information content revenue through the subscription price increase implemented in January 2024
- Continued new customer acquisition through newspaper advertising and new department store openings (four additional stores in FY2026, ending March 2026)
- Strong sales of original products such as health-support innerwear, cosmetics (trial-size mini products), and high-priced fashion items
- Improved profit margins and restrained SG&A expenses through improved advertising efficiency (media cost ratio), which had deteriorated since autumn 2023
- Capturing the pre-senior demographic (ages 50-64) and supporting the digital shift through HALMEK up
Risks
- Increasing difficulty in maintaining readership amid a shrinking print magazine market (average readership in the second half of FY2026, ending March 2026, declined by 20 thousand year on year to 440 thousand)
- Risk of declining new customer acquisition via newspaper media due to falling newspaper circulation
- Risk of renewed deterioration in the catalog media cost ratio (increased catalog distribution to customers with low purchase probability has previously worsened profitability)
- Impact of sluggish personal consumption, driven by yen depreciation and rising prices, on the purchasing appetite of senior women
- Structure in which expenses for forward-looking investment businesses (such as HALMEK up) weigh on core business profit
- Increases in lease liabilities and fixed costs associated with department store expansion
Last updated: June 26, 2026