ENVALITH
WASHハウス株式会社 logo

WASH HOUSE CO.,LTD.

6537・Growth Market・Services

Official website
WASHハウス株式会社 logo
WASH HOUSE CO.,LTD.6537

Business

WASH House Co., Ltd. is an FC operator that has expanded the self-laundry chain "WASH House," originating in Miyazaki Prefecture, nationwide. As of the end of FY2025 (ending December 2025), it operates 571 stores (499 FC stores and 72 directly-managed stores), with a presence in 17 prefectures nationwide, primarily concentrated in Kyushu. Rather than simply selling equipment, the company is characterized by its Centralized Store Management & Operations (Store Operations Division) approach (IoT remote management, 24-hour call center, daily cleaning), under which it handles store operations on behalf of FC owners. Its main customers are FC owners who bear the initial investment, and general consumers who use the stores (single-person households, families, and health-conscious individuals). Starting from FY2025 (ending December 2025), the company has disclosed the Container Business—which involves the sale and contracted management operation of hotel facilities utilizing container houses—as a new reporting segment, and has also begun overseas expansion with a store opening in Qingdao, China.

Business Model

Revenue is broadly divided into two tiers. (1) FC Division: revenue from sales of the "WASH House Self-Laundry System package" to FC owners (order unit price of ¥19 million per suburban-type store) and franchise fee income. (2) Store Operations Division: monthly recurring stock revenue from contracted management operations of all FC and directly-operated stores (store management fee of ¥60 thousand, system maintenance fee of ¥10 thousand, advertising cost-sharing fee of ¥30 thousand, and cleaning fee of ¥41-53 thousand per month). This is a structure in which stock revenue accumulates in proportion to the number of FC stores, and in FY2025 (ending December 2025), the Store Operations Division's revenue was ¥1,766 million, accounting for approximately 70% of total revenue.

Company Strengths

管理カメラとセルフランドリー機器の遠隔操作を組み合わせたセルフランドリー遠隔管理システムで、2004年に国内特許を取得（特許第3520449号）。その後、中国・韓国でも特許を取得し、無人店舗でありながら有人店舗同様のリアルタイムサポートを全571店舗で提供している。

2020年4月リリースのスマホ決済アプリ「WASHハウスアプリ」は、2025年5月に100万ダウンロードを達成し、2025年12月期末時点で累計115万ダウンロードに到達。クーポン配信によるダイレクトマーケティングや広告収入源として機能しており、悪天候下でも既存店売上高を前年同期比93%水準に維持する一因となった。

2025年12月期末時点でFC499店・直営72店の計571店舗を全国展開。九州エリアだけで412店舗（全体の72%）を擁し、山口県38店・福岡県200店など特定エリアで高密度な店舗網を構築。FC店舗数に比例するストック収入の安定性を支える規模的基盤となっている。

ENVALITH's Perspective

Q1 FY2026 sales were ¥488 million (down 11.7% year-on-year), with an operating loss of ¥70 million (versus an operating profit of ¥2 million in the same quarter last year), marking a sharp deterioration. The main cause was a steep 60.6% year-on-year decline in FC Package Sales (FC Division) revenue to ¥41 million. Selling, general and administrative expenses increased from ¥195 million in the same quarter last year to ¥204 million, resulting in a cost structure that significantly exceeds gross profit of ¥134 million. While the full-year forecast (sales of ¥3,439 million, operating profit of ¥195 million) has been maintained, the Q1 progress rate was only 14.2% for sales, with an operating loss recorded, making this an optimistic forecast that presupposes a rapid recovery in the latter half of the fiscal year.

The number of FC stores at the end of Q1 FY2026 was 494, a net decrease of 5 stores from the end of the previous fiscal year. Against 4 store closures and 2 conversions to directly-managed stores, new store openings numbered only 1, indicating stagnation in building up the store count that forms the basis of stock income. On the financial side, short-term borrowings increased from ¥800 million to ¥900 million, and long-term borrowings expanded from ¥164 million to ¥276 million, while the equity ratio declined from 39.7% to 37.0%. With an overdraft facility limit of ¥950 million against an outstanding borrowing balance of ¥900 million, the available margin is only ¥50 million, raising liquidity risk.

The Container Business secured Q1 sales of ¥30 million and segment profit of ¥6 million, turning profitable (versus profit of ¥0 million in the same quarter last year), showing an improving trend. Meanwhile, the Self-Laundry Business posted a large segment loss of ¥77 million. Achieving the full-year operating profit forecast of ¥195 million (up 918.6% year-on-year) will require accelerating new FC store openings, improving existing-store profitability through renewals, and curbing SG&A expenses. The timing of full-scale contributions from new revenue sources such as the WASH House App & Sponsor Advertising Business and sales of original equipment will determine the feasibility of achieving the full-year forecast.

Growth Strategy

Centered on expanding FC-based recurring revenue, the platform is being diversified through app advertising, the container business, and overseas expansion

The company continues to develop new FC owners and secure new store sites, aiming to build up contracted management fee income. In Q1 FY2026, only 1 new store opened and 5 stores were renewed, and the number of FC stores decreased by a net 5 to 494. Accelerating the pace of new store openings is a prerequisite for achieving the full-year forecast.

By offering high-response advertising slots that capitalize on customer wait times, the company is monetizing its Self-Laundry Business stores as a media platform. It aims to build up advertising revenue alongside growth of the app user base. There is currently no standalone disclosure, and the scale is believed to be limited.

The company sells and deploys its in-house developed original equipment in domestic and overseas markets, strengthening the "Self-Laundry Business as a platform." This initiative diversifies equipment sales revenue while also serving as a foothold for overseas expansion. Detailed disclosure of progress remains limited.

The company continues to expand stores in China while considering the potential for expansion into the Thai market. It aims to capture demand for self-laundry services in overseas markets and build a global platform base. The Thailand initiative remains at the consideration stage.

The company is expanding facility sales and contracted management operations for hotels and other facilities utilizing container houses. In Q1 FY2026 (ending March 2026, actually December 2026), the segment secured a profit of ¥6 million. Business expansion is planned centered on worker dormitories and resort-type hotels, though the scale remains limited for now.

Last updated: July 17, 2026