VECTOR INC.
6058・Prime Market・Services
PR & Advertising Business
Vector Group's core business. Provides Strategic PR Consulting and digital marketing as a one-stop service.
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (Q1 FY2027, ending March 2027) | ¥9,307 million | ¥8,208 million (Q1 FY2026, ending March 2026) | ↑ |
| Operating income (Q1 FY2027, ending March 2027) | ¥1,420 million | ¥1,059 million (Q1 FY2026, ending March 2026) | ↑ |
| Operating margin (Q1 FY2027, ending March 2027) | 15.3% | 12.9% (Q1 FY2026, ending March 2026) | ↑ |
| Revenue (full year FY2026, ending March 2026) | ¥34,870 million | ¥32,493 million (FY2025, ending March 2025) | ↑ |
| Operating income (full year FY2026, ending March 2026) | ¥4,898 million | ¥3,636 million (FY2025, ending March 2025) | ↑ |
| Unamortized goodwill balance (end of Q1 FY2027, ending March 2027) | ¥3,600 million (consolidated total) | ¥2,856 million (end of FY2026, ending March 2026) | ↑ |
Business Details
Starting from "Strategic PR" consulting that places PR at the core of marketing activities, the business combines IoT signage advertising using in-taxi tablets with SNS & Digital Marketing to provide clients with a one-stop communication strategy. In addition to domestic group companies, the business also operates through overseas bases in China, ASEAN, South Korea, the US, and elsewhere. Group foundation strengthening, including M&A in the SNS marketing area, is reinforcing the structure for comprehensively supporting clients' communication strategies.
Recent Overview
Recorded record-high revenue and operating income for a first quarter in Q1 FY2027 (ending March 2027). Both revenue and profit increased year-on-year.
In Q1 FY2027 (ending March 2027) (March to May 2026), the PR & Advertising Business recorded revenue of ¥9,307 million (up 13.4% year-on-year) and operating income of ¥1,420 million (up 34.1% year-on-year), marking record highs for a first quarter. The main drivers were strong performance in the Strategic PR Consulting business, the Taxi Signage business, and gracemode Inc. In addition, AILES Inc. was included in the scope of consolidation from the current first quarter (with goodwill of ¥870 million recognized), further expanding services in the SNS marketing area.
Key Products
Growth Drivers
- Continued strong performance of the Strategic PR Consulting business and Taxi Signage business
- Service expansion through M&A in the SNS marketing area (gracemode Inc., AILES Inc., etc.)
- Expansion of the digital advertising market (continued growth in internet advertising spend, ¥4,045.9 million in 2025 actual results, up 110.8% year-on-year)
- Rising demand for video advertising, including vertical video ads on SNS and connected TV
- Deployment of one-stop services to existing clients through the "FAST COMPANY" strategy
- Increase in customer numbers and revenue per customer through PR x Short Video Initiatives
Risks
- Impairment risk related to goodwill and intangible assets arising from M&A (impairment loss of ¥364 million previously recognized for Bizconnect and Owned)
- Economic fluctuation and geopolitical risk in overseas businesses (China, ASEAN, South Korea, etc.) (US trade policy, Middle East situation, etc.)
- Intensifying competition and the need to respond to technological change in the digital marketing area
- Risk of revenue fluctuation due to transfer of subsidiary shares, etc.
- Increasing complexity of governance and internal controls as the number of group companies grows
Last updated: June 1, 2026