Batonz. Co., Ltd.
554A・--・--
Batonz. Co., Ltd.
554A・--・--
Batonz Co., Ltd. (Single Segment)
An M&A technology business operating a platform and SaaS for the small and medium-sized business M&A market
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue | ¥2,004 million | ¥1,380 million | ↑ |
| Operating profit | ¥364 million | ¥52 million | ↑ |
| Number of M&A platform deals closed | 753 pairs | 805 pairs | ↓ |
| System usage fee per deal | ¥858 thousand | ¥722 thousand | ↑ |
| Number of M&A support organizations (SaaS users) | 1,901 companies | 1,884 companies | ↑ |
Business Details
The company operates two services: the M&A platform "BATONZ" as its core offering, and "M&A SaaS," a business support SaaS for M&A support organizations. As an open platform where sellers, buyers, and M&A support organizations all participate, it supports business succession and M&A deal closures for small and medium-sized enterprises across all industries nationwide. The company adopts a revenue model combining success fees (system usage fees) and subscription-based monthly usage fees. For FY2026 (ending March 2026), the company recorded revenue of ¥2,004 million and operating profit of ¥364 million.
Recent Overview
Achieved substantial earnings improvement, with revenue up 45.3% and operating profit up over 600%
In FY2026 (ending March 2026), the company achieved revenue of ¥2,004 million (up 45.3% year on year) and operating profit of ¥364 million (up 600.3% year on year). Although the number of closed deals decreased by 52 pairs year on year, the fee per closed deal rose by ¥618 thousand (62%) year on year, and the fee per case for FA Support Service also rose substantially to ¥3,220 thousand (from ¥1,557 thousand in the prior period). Growth in higher-tier plan members for sourcing support and expansion in the number of M&A SaaS-using organizations also contributed. In November 2025, the company launched a recruitment placement business, beginning its expansion into areas adjacent to M&A. In addition, in response to instructions from the Small and Medium Enterprise Agency, the company continues to promote safety-enhancement measures, including making FA support in principle mandatory for share transfer deals.
Key Products
Growth Drivers
- Rising per-deal fees (higher value-added services through expansion of FA Support Service)
- Improved ARPPU driven by growth in the number of members on higher-tier sourcing support plans (Premium Pro membership)
- Increased monthly recurring revenue through expansion of the number of companies using M&A SaaS and enhanced functionality (implementation of OCR and customer management features)
- Continued growth of the small and medium-sized business M&A market driven by national policy (support for the succession problem and business succession)
- Network effects from a low-cost seller and buyer acquisition structure centered on SEO
Risks
- Safety and soundness risks associated with the M&A platform (difficulty eliminating improper conduct; there is a track record of warnings issued by the Small and Medium Enterprise Agency)
- Declining trend in the number of closed deals (753 in FY2026 (ending March 2026), down 52 pairs year on year)
- Price competition and market share battles due to an increasing number of competing M&A platforms
- Risk of delayed response to rapid technological innovation such as generative AI
- Difficulty securing talented personnel (M&A consultants, IT engineers, etc.)
Last updated: June 30, 2026