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株式会社ポーラ・オルビスホールディングス logo

POLA ORBIS HOLDINGS INC.

4927Prime MarketChemicals

株式会社ポーラ・オルビスホールディングス logo
POLA ORBIS HOLDINGS INC.4927

Beauty Care Business

Core business accounting for approximately 96% of group sales. Develops cosmetics and health foods through a multi-brand strategy.

PeriodCurrentPreviousChange
Sales (external customers)¥39,277 million (Q1 FY2026, ending March 2026)¥39,811 million (Q1 FY2025, ending March 2025)
Operating profit (segment profit)¥4,973 million (Q1 FY2026, ending March 2026)¥4,132 million (Q1 FY2025, ending March 2025)
Operating margin (segment)12.6% (Q1 FY2026, ending March 2026)10.4% (Q1 FY2025, ending March 2025)
Sales (external customers, full year)¥164,148 million (full year FY2025, ending March 2025)
Operating profit (segment profit, full year)¥15,856 million (full year FY2025, ending March 2025)

Business Details

Promotes a multi-brand strategy featuring POLA and ORBIS as core brands, Jurlique as an overseas brand, and DECENCIA, THREE, and FUJIMI as growth brands. Conducts research and development, manufacturing, and sales of cosmetics and health foods, approaching customers in Japan through consignment sales channels, directly-managed stores, e-commerce, and other channels. Overseas operations focus mainly on China, Australia, and ASEAN. In Q1 FY2026 (ending March 2026, December 2026 fiscal year), sales to external customers were ¥39,277 million and operating profit was ¥4,973 million.

Recent Overview

Sales declined slightly, but operating margin improved significantly due to cost control; structural reform costs were recorded as extraordinary losses

In Q1 FY2026 (ending March 2026), the Beauty Care Business posted sales of ¥39,277 million (down 1.3% year on year), a slight decline, while appropriate cost control led to a substantial increase in operating profit to ¥4,973 million (up 20.3% year on year). The operating margin improved from 10.4% to 12.6%. For the POLA Brand, ¥1,603 million in special support payments and other costs related to the voluntary early retirement program ("Next Career Special Support Program") were recorded as an extraordinary loss, and Jurlique International Pty. Ltd. recorded ¥451 million in consulting costs related to organizational structure optimization as an extraordinary loss. The ORBIS Brand and growth brands drove results with increased sales and profit.

Key Products

product
POLA Brand

Domestically, growth stores in the salon channel, e-commerce, and hotel amenity channels performed steadily. The full renewal of the flagship "B.A" series was completed, aiming to improve profitability. On the other hand, improved precision in curbing shipments to the secondary distribution market and a decline in inbound customer numbers affected results, causing the domestic business overall to fall below the prior year. Overseas, new "B.A" products performed well, particularly through China's online channel. Overall, sales and operating profit fell below the prior year.

product
ORBIS Brand

Purchase unit price grew due to efforts to promote customer engagement in the direct-sales channel and to focus on proposing high-function, high-priced products. In external channels as well, high sales growth was maintained alongside expanding customer touchpoints, resulting in the domestic business overall exceeding the prior year. Overseas, the liquidation of the China subsidiary caused overseas operations overall to fall below the prior year, but signs of demand recovery and expansion were seen in ASEAN and East Asia. Overall, sales and operating profit exceeded the prior year.

product
Jurlique Brand

In its home market of Australia, directly-managed stores, department stores, and e-commerce channels all performed steadily, exceeding the prior year. In China, the e-commerce channel grew, but department stores and cross-border e-commerce struggled, and combined with the effect of store closures, results fell below the prior year. Overall sales fell below the prior year, but the operating loss improved due to optimization of SG&A expenses accompanying progress in structural reforms. Jurlique International Pty. Ltd. recorded consulting and other expenses of ¥451 million related to business and organizational structure optimization as an extraordinary loss.

product
Growth Brands (DECENCIA, THREE, FUJIMI)

DECENCIA's new whitening series, renewed in March, won multiple "Best Cosmetics" awards from major beauty magazines, expanding recognition both online and offline. THREE saw growth in domestic holistic care sales driven by promotion of high-function skincare products containing essential oils. The new businesses "Kaokara" and "Dive" also grew and contributed to profit. The growth brands overall achieved sales exceeding the prior year, and the operating loss improved.

Growth Drivers

  • Strong performance of ORBIS Brand's high-value-added skincare products and expansion of external channels driving domestic sales growth and higher purchase unit prices
  • Steady performance of POLA Brand's growth stores, e-commerce, and hotel amenity channels, and improved profitability from the full renewal of "B.A"
  • Significant improvement in operating margin (10.4% → 12.6%) through appropriate cost control and reduced SG&A expenses
  • Expanded online and offline recognition and strengthened high-LTV customer base from DECENCIA Brand's award-winning new whitening series
  • Growth in THREE Brand's domestic holistic care sales and growth of new businesses "Kaokara" and "Dive"
  • Optimization of SG&A expenses and improved operating loss from Jurlique Brand's progressing structural reforms
  • Strong sales growth in the online channel from POLA's new "B.A" products in the Chinese market

Risks

  • Continued impact on domestic sales from measures to curb shipments to the secondary distribution market for the POLA Brand and a decline in inbound customer numbers
  • Impact on overseas operations of POLA, ORBIS, and Jurlique from deteriorating economic conditions and consumer sentiment in Asia, particularly China
  • Recording of ¥1,603 million in extraordinary losses related to POLA Inc.'s voluntary early retirement program ("Next Career Special Support Program") (Q1 FY2026, ending March 2026)
  • Recording of ¥451 million in consulting expenses related to business and organizational structure optimization at Jurlique International Pty. Ltd. (Q1 FY2026, ending March 2026)
  • Risk of delayed brand revitalization for the THREE Brand and uncertainty regarding customer acquisition difficulties and business scale expansion for the FUJIMI Brand
  • Year-on-year decline in overseas business due to the impact of the liquidation of ORBIS Brand's China subsidiary
  • Continued decline in tax-free sales, mainly at department stores, reducing the benefit from inbound demand

Last updated: March 25, 2026