Oricon Inc.
4800・Standard Market・Information & Communication
Business
Oricon Inc. is a pure holding company that operates its information services business through four consolidated subsidiaries. Its core Communication Business comprises the Customer Satisfaction (CS) Survey Business, which has over 20 years of track record, and the News Distribution / PV Business centered on the comprehensive trend media "ORICON NEWS". The Data Service Business provides music, video, and book marketing data to corporate clients, while the Advertising Business handles advertising planning & production and event operations through Shinkyoku Co., Ltd., which became a subsidiary in October 2024. The share of each segment in net sales is 68.3% for the Communication Business, 20.7% for the Advertising Business, and 11.0% for the Data Service Business (FY2026 (ending March 2026)). Major customers are primarily corporate entities, including corporate marketing personnel, broadcasters and EC sites, and advertisers.
Business Model
In the CS Survey Business, the company supports corporate marketing activities through three menus—"trademark usage," "digital promotion (customer referral)," and "data sales"—generating ongoing revenue. In ORICON NEWS (News Distribution / PV Business), advertising revenue is earned through banner ads, tie-up ads, and content provision to external media. The Data Service Business secures stable, subscription-type revenue through data provision services for corporate clients. The Advertising Business builds up project-based revenue through advertising planning & production and event operations.
Company Strengths
The Customer Satisfaction (CS) Survey Business has accumulated over 20 years of data aggregation and analysis know-how. In FY2026 (ending March 2026), the Communication Business's segment profit margin (before goodwill amortization) reached 62.3%, and revenue from trademark licensing and digital promotion (customer referral) hit a record high. The company continues to steadily acquire new contract partners, forming a business foundation with high barriers to entry.
The comprehensive trend media "ORICON NEWS" saw increases in session count and banner advertising unit prices year on year, with tie-up advertising also expanding. YouTube channel subscribers surpassed 2.46 million as of the end of March 2026. Revenue from providing news articles and video content to external media also increased, and monthly revenue in March 2026 alone reached a record high, reflecting the rising media value of the company's proprietary media.
As of the end of FY2026 (ending March 2026), the equity ratio stood at 81.8%, and net cash (cash and deposits minus interest-bearing debt) amounted to ¥4,417,262 million (original figure in thousand-yen units: ¥4,417,262 thousand). Cash and cash equivalents exceeded ¥3,882 million, maintaining a financial structure capable of funding capital expenditures, M&A, and shareholder returns with internal funds.
ENVALITH's Perspective
Performance Trend
Revenue has been on an expanding trend, growing from ¥4,503 million in FY2022 (ended March 2022) to ¥6,320 million in FY2026 (ending March 2026). The 28.6% increase in FY2026 was mainly attributable to the full-year consolidation of Shinkyoku Co., Ltd. (Advertising Business), which contributed revenue of ¥1,302 million. Operating profit increased to ¥1,544 million (up 10.1% year on year), absorbing the increase in cost of sales (including Advertising Business costs). However, the recording of ¥368 million in goodwill impairment loss and ¥25 million in valuation loss on investment securities as extraordinary losses caused profit before income taxes and other adjustments to decline to ¥1,207 million (versus ¥1,535 million in the prior period), and profit attributable to owners of parent came in at only ¥625 million (down 37.0% year on year). ROE declined from 18.3% to 10.9%. For FY2027 (ending March 2027), the company forecasts a sharp recovery in net income to ¥1,050 million (up 67.9% year on year), as the burden of goodwill amortization disappears.
Growth Strategy
Diversification of the revenue base through deepening of CS survey initiatives, strengthening of proprietary media, and realization of synergies in the advertising business
In the Customer Satisfaction (CS) Survey Business, revenue from trademark licensing and digital promotion (customer referrals) reached a record high in FY2026 (ending March 2026). The company continues to steadily acquire new contracts and is deepening multi-layered monetization leveraging the CS survey brand.
Due to increases in session count and banner advertising unit prices, as well as expansion of tie-up advertising, monthly revenue for March in FY2026 (ending March 2026) reached a record high. Provision of news articles and video content to external media also maintained an increasing revenue trend, and the company aims to continue expanding media revenue.
In FY2026 (ending March 2026), the company recorded a full impairment of goodwill (¥491 million at the time of acquisition), eliminating the approximately ¥101 million annual goodwill amortization burden from FY2027 (ending March 2027) onward. The company continues to secure projects such as planning and operation of large-scale sporting events, and aims to expand its contribution to consolidated profit while leveraging synergies with the Oricon Group.
The company withdrew from the Mobile Business in November 2024, and is promoting the concentration of management resources into the highly profitable Communication Business, Data Service Business, and Advertising Business. Going forward, the company has stated its policy to continue reviewing its business portfolio, including through acquisitions and capital alliances in other businesses.
Last updated: July 19, 2026