HITO-Communications Holdings,Inc.
4433・Prime Market・Information & Communication
EC & TC Support Business
Digital sales support segment handling EC site operation outsourcing and TV shopping sales support
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (cumulative Q3 FY2026 ending March 2026) | ¥6,262 million | ¥7,204 million (same period prior year) | ↓ |
| Operating profit (cumulative Q3 FY2026 ending March 2026) | ¥366 million | ¥352 million (same period prior year) | ↑ |
| Net sales YoY change | -13.1% | — | ↓ |
| Operating profit YoY change | +4.2% | — | ↑ |
| Net sales (full year, prior year results) | ¥9,253 million | — | — |
| Operating profit (full year, prior year results) | ¥328 million | — | — |
Business Details
This segment consists of two core businesses: the EC Site Operation Outsourcing Service, which platformizes and takes on outsourced work ranging from planning and development of official brand EC sites—mainly in the fashion and sports fields—to order management, delivery, and payment collection; and the TV Shopping Sales Support Service, which acts as an intermediary between TV shopping companies and apparel makers to support brand building, product planning, production management, and presentations. The segment employs a revenue-share-based success-fee model, building strong partnerships with clients.
Recent Overview
Sales declined due to the impact of an EC site whose contract ended in the prior period, but profit increased thanks to efficiency gains in outsourcing costs
In the cumulative nine months of FY2026 (ending March 2026) (September 2025 to May 2026), net sales fell sharply to ¥6,262 million (down 13.1% year on year) due to the impact of EC sites whose contracts ended in the first quarter of the prior consolidated cumulative period. On the other hand, profitability improved through efficiency gains in outsourcing costs and other factors, resulting in operating profit of ¥366 million (up 4.2% year on year), an increase in profit. Against a backdrop of expanding EC demand in the fashion and sports fields, the segment is working to improve the performance of existing clients and expand newly operated sites by leveraging its accumulated know-how.
Key Products
Growth Drivers
- Continued expansion of the EC market, mainly in the fashion and sports fields
- Increase in sales-linked revenue (revenue share) through support for improving the performance of existing clients
- Acquisition of new EC site operation outsourcing projects (including expansion into support for EC mall vendors)
- Improved profitability through efficiency gains in outsourcing costs
- Diversification of EC operation outsourcing into industries and categories beyond sports and apparel
Risks
- Sharp decline in sales due to the termination of EC site contracts with certain clients (which became apparent in FY2025 (ending August 2025) and remains the main cause of the 13.1% year-on-year decline in the cumulative nine months of FY2026)
- Risk of earnings volatility due to high dependence on specific clients
- Intensifying price competition with other companies in the EC market
- Because of the revenue-share model, a downturn in a client's EC sales directly affects revenue
- Risk of impairment of goodwill balance (¥496 million at the end of FY2025 (ending August 2025))
Last updated: November 27, 2025