Kufu Company Inc.
4376・Growth Market・Information & Communication
Business
Kufu Company Holdings, Inc. (formerly Kufu Company, Inc.) operates under the management philosophy of "bringing inspiration to daily life through ingenuity (kufu)," and develops three business segments: everyday digital lifestyle services such as the flyer and shopping information service "Tokubai" and the household budgeting app "Zaim" (Everyday Life Business); housing FC, consultation counters, and wedding services (Life Event Business); and a diverse group of operating subsidiaries including the children's app "Gokko Land" and consulting services for high-net-worth individuals (Investment & Incubation Business). The company comprises 16 consolidated subsidiaries and 1 affiliate not accounted for under the equity method, and is listed on the Tokyo Stock Exchange Growth Market. Consolidated net sales for FY2025 (ending September 2025) were ¥14,110 million.
Business Model
In the Everyday Life Business, revenue is generated through paid listings and SaaS-based fees charged to business partners such as retail stores. In the Life Event Business, the main revenue sources are royalties from Housing FC Business franchisees, contract fees earned via consultation counters, and Wedding Business service income. In the Investment & Incubation Business, revenue combines app-based charges, consulting fees, and capital gains. EBITDA is positioned as a key indicator, and the company aims to improve LTV through cross-selling enabled by a group-wide common user ID.
Company Strengths
In FY2025 (ending September 2025), the Everyday Life Business achieved a 3.7% increase in operating profit despite an 8.8% decline in sales, while the Life Event Business achieved a 3.4% increase in operating profit despite a 6.7% decline in sales. Cost reductions from business consolidation, elimination of unprofitable operations, and organizational restructuring have directly contributed to improved profit margins, and the shift in revenue structure can be confirmed numerically.
The company holds a group of businesses covering every scene of consumers' lives, from daily consumption (Kufu Tokubai, Kufu Zaim) to Housing FC, Housing Consultation, Wedding, children's apps, and consulting for high-net-worth individuals. In FY2025 (ending September 2025), segment sales were distributed across Life Event Business at ¥8,533 million, Investment & Incubation Business at ¥2,915 million, and Everyday Life Business at ¥2,763 million, reducing the risk of dependence on a single business.
As of the end of FY2025 (ending September 2025), cash and cash equivalents stood at ¥7,404 million. Against total assets of ¥16,485 million, net assets were ¥9,635 million (equity ratio of approximately 58%), indicating a solid financial base. The company has also entered into overdraft agreements with its banks, maintaining flexibility to deploy funds agilely for M&A and new investments.
ENVALITH's Perspective
Performance Trend
From FY2022 to FY2025, revenue declined for four consecutive periods, from ¥18,625 million to ¥14,110 million, and in FY2025 the company fell into a net loss of ¥2,347 million due to large impairment losses and other factors. However, in the first half of FY2026 (ending September 2026), revenue turned to growth at ¥7,361 million (up 7.1% year-on-year), with operating profit of ¥385 million (up 91.2%), ordinary profit of ¥462 million (up 142.2%), and net profit attributable to owners of the parent of ¥414 million (versus a net loss of ¥211 million in the same period of the prior year), marking a substantial improvement across all profit indicators. EBITDA also expanded to ¥900 million (up 16.2%). The main drivers of this improvement were the effects of structural reforms in the Everyday Life Business, the consolidation of Atelier Haruka, and growth in the Wedding Business. Retained earnings also turned positive, moving from ¥−299 million at the end of the previous period to ¥504 million.
Growth Strategy
Comprehensive support across life domains and enhancement of corporate value through M&A, a common user ID, AI utilization, and expansion of consultation counter openings
Continued steady openings of new consultation counters to drive growth in revenue and coverage area. In the first half of FY2026 (ending September 2026), revenue in the Life Event Business increased by +3.4% year-on-year, with the effect of new counter openings contributing to revenue.
The deployment of services in the domestic Casual Wedding Business (rental dress shops, location photography, etc.) has contributed to the acquisition of new customer segments, and in the first half of FY2026 (ending September 2026), both revenue and profit in the Wedding Business grew.
Atelier Haruka Co., Ltd. (beauty salon "Atelier Haruka") was made a consolidated subsidiary, with profit-and-loss consolidation commencing from the second quarter of FY2026 (ending September 2026). This boosted revenue in the Investment & Incubation Business by +25.5% year-on-year, and goodwill of ¥132 million arose.
All businesses of Kufu Shizuoka Co., Ltd. were transferred to Kufu Company Co., Ltd. as a measure to improve group business efficiency. The policy is to concentrate resources on growth areas by streamlining unprofitable and overlapping businesses.
Efforts are being strengthened to increase the number of stores on flat-rate billing plans in the main business format at Kufu Tokubai, aiming for a re-acceleration of revenue growth. In the first half of FY2026 (ending September 2026), revenue was ¥1,383 million (down 3.3% year-on-year), still a decline, but operating profit was ¥468 million (up 36.3% year-on-year), showing a significant improvement in profitability.
Promoting the strengthening of cross-selling through the realization of one-stop services enabled by the introduction of a group-common ID, as well as improving user convenience and added value through enhanced service development leveraging AI technology. No specific contribution to results from this initiative can currently be confirmed in the earnings report.
Last updated: July 17, 2026