AEON Fantasy Co.,LTD.
4343・Prime Market・Services
Domestic
The Group's core earnings base, operating amusement and playground facilities within domestic shopping centers
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (first quarter cumulative) | ¥19,725 million | ¥17,721 million (prior first quarter, including inter-segment internal sales) | ↑ |
| Net sales to external customers (first quarter cumulative) | ¥19,648 million | ¥17,655 million | ↑ |
| Operating profit (first quarter cumulative) | ¥1,258 million | ¥1,347 million | ↓ |
| Operating profit margin (first quarter cumulative) | 6.4% | 7.6% | ↓ |
| Existing-store sales year on year | 104.9% | ― | ↑ |
| Number of stores at period end (end of May 2026) | 805 stores | 788 stores (end of February 2026) | ↑ |
| Number of stores opened this period (first quarter) | 28 stores | ― | ↑ |
| Number of stores closed this period (first quarter) | 11 stores | ― | — |
Business Details
Operates family-oriented amusement facilities (Moley Fantasy, etc.) offering prize games, medal games, and the like, along with playground facilities (Chikyu no Niwa, Nobikko, etc.) and a bathing business, primarily within shopping centers operated by the AEON Group and other developers. As the core segment accounting for approximately 80% of the Group's consolidated net sales, it generates stable operating cash flow that funds growth across the Group as a whole.
Recent Overview
Net sales set a new record high for the third consecutive period, but operating profit fell 6.5% year on year due to increased costs from aggressive store openings
In the first quarter of FY2027 (ending February 2027) (March–May 2026), Domestic segment net sales were ¥19,648 million (up 11.3% year on year), setting a new record high for the third consecutive period. Operating profit, however, declined to ¥1,258 million (down 6.5% year on year), mainly due to a temporary increase in store-opening-related costs associated with the aggressive rollout of new formats and growth areas. Kids Prize (up 121.7% year on year on an existing-store basis) was a key driver, and all four "Crane Yokocho Kiwami" stores significantly exceeded plan. During the first quarter, 28 stores were opened and 11 stores were closed, bringing the period-end store count to 805.
Key Products
Growth Drivers
- Continued growth in existing-store sales (first quarter of FY2027 (ending February 2027): up 104.9% year on year), driven especially by Kids Prize (up 121.7%)
- Aggressive rollout of the new "Crane Yokocho Kiwami" format (all four stores significantly exceeding plan)
- Accelerated new store openings through the playground business's new formats "Nobikko" and "Chikyu no Niwa"
- Cultivation of high-occupancy, high-profitability formats through the rollout of the Bathing Business (OYUGIWA Brand)
- Improved gross margin through the increase in space-efficient machines and expansion of "easy-to-win booths"
- Locational advantage centered on the AEON living-area network and a multi-format store-opening strategy leveraging synergies across formats
- Maximization of customer lifetime value (LTV) through unification of the membership system into OneID (digital membership system development)
Risks
- Short-term profit pressure from a temporary increase in store-opening-related costs associated with aggressive openings in new formats and growth areas
- Long-term contraction of the target market (child population) due to Japan's declining birthrate
- Rising costs for prizes, labor, and rent (labor costs and rent/common service fees are major cost items in amusement facility cost of sales)
- Increased capital expenditure and impairment risk associated with accelerated openings of new formats
- Changes in customer visitation behavior due to climate change and shifting consumer values regarding time spent
- Intensifying competition from rival companies, including new entrants into the amusement business from other industries
Last updated: May 19, 2026