ENVALITH
株式会社セプテーニ・ホールディングス logo

SEPTENI HOLDINGS CO., LTD.

4293Standard MarketServices

株式会社セプテーニ・ホールディングス logo
SEPTENI HOLDINGS CO., LTD.4293

Direct Business

Integrated offline × digital end-to-end customer support business

PeriodCurrentPreviousChange
Segment revenue (Q1 FY2026 (ending December 2026))¥1,729 million¥1,555 million (Q1 FY2025 (ending December 2025))
Non-GAAP operating profit (Q1 FY2026 (ending December 2026))¥471 million¥274 million (Q1 FY2025 (ending December 2025))
Non-GAAP operating profit margin (Q1 FY2026 (ending December 2026))27.2%17.6% (Q1 FY2025 (ending December 2025))
Revenue change year-on-year (same quarter)+11.2%
Non-GAAP operating profit change year-on-year (same quarter)+72.1%

Business Details

In the BtoC and BtoB domains, the company executes an end-to-end process from business strategy formulation through Direct Response Promotion to CRM, providing customer support that integrates offline media with digital channels. Amid increasingly diverse and complex consumer behavior, the business is expanding on the back of growing demand for marketing services that integrate online and offline channels.

Recent Overview

Revenue and profit both increased on expansion centered on existing accounts, with margin improving significantly

In Q1 FY2026 (ending December 2026) (January–March 2026), the company achieved higher revenue and profit, driven mainly by expansion of existing accounts. Revenue was ¥1,729 million (up 11.2% year on year), and Non-GAAP operating profit was ¥471 million (up 72.1% year on year), with the Non-GAAP operating profit margin improving substantially to 27.2% from 17.6% in the same quarter of the prior year. Group-wide efforts to build a leaner business foundation are believed to have contributed to the improved profitability.

Key Products

service
Direct Response Promotion

In the BtoC and BtoB domains, the company executes promotion measures using Direct Response Promotion methods on an end-to-end basis, starting from business strategy formulation. Through an integrated approach combining offline and digital advertising, it supports customer acquisition and nurturing.

service
CRM Support Services

Beyond executing promotion measures, the company provides CRM services that support the ongoing building and maintenance of relationships with acquired customers. Its end-to-end structure spanning business strategy formulation through CRM serves as a key point of differentiation from competitors.

Growth Drivers

  • Stable revenue growth driven by continued expansion of existing accounts
  • Rising demand for integrated online-offline marketing amid increasingly diverse and complex consumer behavior
  • Changes in the use of conventional devices due to the spread of internet-connected TVs and the like, creating new advertising opportunities
  • Differentiation through end-to-end services spanning business strategy formulation through CRM in both the BtoC and BtoB domains
  • Improved profitability through the group-wide effort to build a leaner business foundation

Risks

  • Risk of revenue fluctuation due to dependence on certain existing accounts
  • Risk of medium- to long-term contraction of the offline advertising market due to accelerating digital shift
  • Risk of deteriorating profitability due to intensifying price competition with competitors
  • Risk of impact from changes in the business relationship with major clients (such as the Dentsu Group)

Last updated: March 25, 2026