Aucnet Inc
3964・Prime Market・Information & Communication
Lifestyle Products
Core auction segment supporting the circular distribution of used digital devices and branded goods
| Period | Current | Previous | Change |
|---|---|---|---|
| Net sales (Q1 FY2026, ending March 2026) | ¥13,194 million | ¥11,322 million (Q1 FY2025, ended March 2025) | ↑ |
| Operating income (Q1 FY2026, ending March 2026) | ¥2,382 million | ¥2,326 million (Q1 FY2025, ended March 2025) | ↑ |
| Digital Products transaction value | ¥22,958 million | ¥18,769 million (derived from year-on-year change of +22.3%) | ↑ |
| Digital Products unit volume distributed | 694,219 units | 629,391 units (derived from year-on-year change of +10.3%) | ↑ |
| Digital Products membership | 2,104 members | 2,037 members (derived from year-on-year change of +3.3%) | ↑ |
| Fashion Resale B2B transaction value | ¥14,705 million | ¥13,025 million (derived from year-on-year change of +12.9%) | ↑ |
| Fashion Resale B2B membership | 7,230 members | 6,111 members (derived from year-on-year change of +18.3%) | ↑ |
| Fashion Resale C2C transaction value | ¥5,396 million | ¥5,081 million (derived from year-on-year change of +6.2%) | ↑ |
Business Details
Comprises the Digital Products Business (auctions of used smartphones, used PCs, etc. and ancillary distribution services) and the Fashion Resale Business (B2B auctions of branded goods such as bags, watches, and precious metals, and C2C retail and buyback). Based on membership-based online auctions with domestic and overseas business operators as members, the main revenue sources are auction fees, membership fee income, and merchandise sales income. In the first quarter of FY2026 (ending March 2026), this core segment accounted for ¥13,194 million of consolidated net sales of ¥18,189 million.
Recent Overview
Net sales rose 16.5%, but operating income increased only 2.4%, as the effect of higher sales was absorbed by rising costs
In the first quarter of FY2026 (ending March 2026), the Lifestyle Products segment achieved a significant increase in net sales of ¥13,194 million (up 16.5% year on year). In the Digital Products Business, transaction value rose 22.3%, driven by an increase in listings of high-priced items, foreign exchange effects, and an increase in GIGA School Program devices. In the Fashion Resale B2B Business, listings and successful bids decreased due to a strategy emphasizing higher-priced items, but transaction value rose 12.9% and membership rose 18.3%, performing strongly. On the other hand, operating income was ¥2,382 million (up 2.4%), a limited increase, as rising cost of sales and SG&A expenses pressured the profit margin.
Key Products
Growth Drivers
- Increase in average selling price in the Digital Products Business due to an increase in listings of high-priced items and foreign exchange effects
- Expansion of Digital Products transaction value due to an increase in the volume of GIGA School Program devices in circulation
- Activation of existing members and strengthening of buying power through enhanced sales activities, particularly in Europe
- Significant increase in membership in the Fashion Resale B2B Business due to continued digital marketing (up 18.3% year on year)
- Increase in average selling price and expansion of transaction value in the Fashion Resale B2B Business through strengthened distribution of higher-priced items
- Strong performance in the C2C Business due to increased inbound demand driven by yen depreciation and higher stock prices, and awareness-raising measures such as smartphone app deployment
Risks
- Risk of declining profit margin due to rising costs, given that the growth rate of operating income (+2.4%) is low relative to the substantial increase in net sales (+16.5%)
- Declining trend in the number of listings and successful bids in the Fashion Resale B2B Business (down 3.6% and 5.4%, respectively)
- Risk of impact on transaction value in the C2C Business (branded goods) from changes in the external environment such as U.S. tariff policy
- Risk of intensifying competition in the used digital device market and rising procurement costs
- Foreign exchange risk (yen depreciation contributes to raising average selling price, but a shift to yen appreciation would be a headwind)
- Execution risk in organizational and operational integration associated with group reorganization (merger by absorption, trade name change)
- Risk of deteriorating profitability in C2C businesses such as JOYLAB Corporation
Last updated: March 23, 2026