PATH corporation
3840・Standard Market・Information & Communication
Business
Pathe Co., Ltd. is a holding company founded in 1990, listed on the Standard Market of the Tokyo Stock Exchange. In its Cosmetics Business (Madrex Co., Ltd.), it develops cosmetics under the "EX:BEAUTE" brand, while in its Beauty & Wellness Business (Jiva Studio Co., Ltd.), it sells beauty and health products through multiple channels centered on TV shopping. These two businesses form the core, accounting for approximately 76% of group sales. In addition, the group operates the manufacturing and sale of Human-Derived Cosmetic Ingredients and OEM services (Regenerative Medicine-Related Business) through RMDC Co., Ltd., the cultivation and R&D of microalgae (Sustainable Business) through Arnour Co., Ltd., and real estate surface rights and renewable energy investments (Investment Business). In FY2026 (ending March 2026), the company is discontinuing its Market Expansion Business and AI & Technology Business, and is in the process of restructuring its business portfolio.
Business Model
In the Cosmetics Business, the company aims to increase the LTV of loyal customers through product planning, OEM manufacturing, and multi-channel sales (EC, malls, DtoC) of its proprietary brands "EX:BEAUTE" and "NOWL." The Beauty & Wellness Business seeks to raise the proportion of proprietary brands and improve gross margins across multiple channels including TV shopping, catalogs, the web, and physical stores. The Regenerative Medicine-Related Business generates revenue through the manufacture and sale of Human-Derived Cosmetic Ingredients and OEM contract manufacturing. The Investment Business derives income from real estate surface rights revenue and renewable energy investments. Upfront investment costs are substantial in each business segment, and the group as a whole continues to record ongoing operating losses.
Company Strengths
The EX:BEAUTE Cooling Cosmetics Series has continued to perform well, with hit products such as "Cool Fit Cover Powder" forming a stable sales base. In FY2026 (ending March 2026), Cosmetics Business sales reached ¥949 million, up 18.8% year on year, indicating that brand recognition and repeat customer purchasing have been established to a certain degree.
The newly established cell culture processing facility in Amagasaki City, Hyogo Prefecture, which opened in April 2025, obtained a "Specified Cell Processed Product Manufacturing License" and began full-scale operations. Joint research with Professor Takahiro Ochiya of Tokyo Medical University has also commenced. In the OEM business for Human-Derived Cosmetic Ingredients, sales reached ¥465 million in FY2026 (ending March 2026), up 27.8% year on year.
The company continues to earn stable income from surface rights on real estate in Kawazu Town, Shizuoka Prefecture (with a term running until January 2039). In FY2026 (ending March 2026), the Investment Business posted sales of ¥40 million and operating profit of ¥38 million, making it the only profitable segment. The contract structure, with total expected monthly land rent of ¥566 million, is expected to provide stable income through the end of the receipt period.
ENVALITH's Perspective
Performance Trend
Revenue trended in a roughly flat range, moving from ¥2,114 million (FY2022) → ¥1,992 million (FY2023) → ¥2,320 million (FY2024) → ¥2,254 million (FY2025) → ¥2,370 million (FY2026). Meanwhile, the operating loss expanded sharply in FY2026 to ¥774 million from ¥208 million in the prior period, marking the largest loss amid five consecutive years of losses. The main causes were the Cosmetics Business (operating loss of ¥248 million), where upfront investment in advertising and sales promotion expenses fell well short of its effect on expanding sales; the Beauty & Wellness Business (operating loss of ¥82 million), which incurred opportunity losses due to delays in new product launches; and the recognition of an impairment loss of ¥720 million (related to regenerative medicine, AI & Technology, etc.). The forecast for FY2027 (ending March 2027) calls for revenue of ¥2,863 million (+20.8%) and an operating loss of ¥213 million, anticipating a narrowing of losses, but the new medium-term management plan has not yet been disclosed, making it difficult at this stage to verify the likelihood of achieving this forecast.
Growth Strategy
Fundamentally reforming the profit structure under a 5-segment framework following the withdrawal from two unprofitable businesses, aiming for early profitability
Continued strengthening of EX:BEAUTE Cooling Cosmetics alongside parallel cultivation of the new NOWL Series brand. Combining new customer acquisition through a media mix strategy with loyal customer development through advanced CRM to improve LTV. In FY2026 (ending March 2026), the effects of upfront advertising investment fell short of plan, expanding the operating loss, making a review of cost-effectiveness an urgent priority.
Expanding production capacity through the full-scale operation of the cell culture processing facility in Amagasaki City (specified cell processing product manufacturing license already obtained). Accelerating the development of new Human-Derived Cosmetic Ingredients products through joint research with Professor Takahiro Ochiya of Tokyo Medical University, creating synergies with the Cosmetics Business. An impairment loss of ¥387 million was recorded during the current period, making it a key challenge to formulate a plan for recovering upfront investment.
In addition to surface rights revenue in Kawazu Town, Shizuoka Prefecture, began cryptocurrency investment management (the only profitable segment in the current period, with sales of ¥40 million and operating profit of ¥38 million). Leveraging the real estate brokerage business license obtained (May 2025), considering expansion into real estate investment and development businesses such as renewable energy facilities and data centers. However, the acquisition of a woody biomass power generation facility was cancelled in April 2026 (subsequent event).
Resolved to dissolve the Market Expansion Business (RIDO Stock) (March 31, 2026) and to discontinue the AI & Technology Business (transfer of all shares in Sanwa Seisakusho), narrowing the business portfolio down to 5 segments. The medium-term management plan announced in November 2024 has been withdrawn, and a new medium-term management plan is currently being formulated. Measures to minimize cash flow outflow are being implemented immediately.
Last updated: July 19, 2026

