SHIFT INC.
3697・Prime Market・Information & Communication
Business
SHIFT Inc. operates under the tagline "Made in Japan quality for all software," with Software Testing & Quality Assurance Services as its core business. The company comprises 38 consolidated subsidiaries and 1 equity-method affiliate (as of end-August 2025), and is organized into three segments: Software Testing-Related Services (62.4% of revenue), Software Development-Related Services (29.7%), and Other Adjacent Services (7.9%). Targeting primarily the Enterprise Market, the company comprehensively provides Consulting & PMO Services, Security Services, customer support, System Development Services, Data Analytics Services, Web Planning & Production / Marketing, and more to clients across diverse industries ranging from gaming and entertainment to aerospace and defense. Founded in 2005, listed in 2014, and transitioned to the Prime Market in 2022.
Business Model
The company recruits and trains a wide range of personnel, including those without prior IT experience, through its proprietary "CAT Certification" program, and provides high-quality, scalable services by standardizing and visualizing operations using its test support tool "CAT (Test Support Tool)". It manages monthly customer sales unit price and engineer unit price as key KPIs, building up revenue through the dual drivers of rising unit prices and an expanding customer base. Expansion of service areas and customer base through M&A, along with diversified service deployment to existing customers via cross-selling within the group, serve as complementary drivers of revenue growth.
Company Strengths
The enterprise software testing market is estimated at approximately ¥5.5 trillion (calculated based on the Ministry of Internal Affairs and Communications and Ministry of Economy, Trade and Industry's "2021 Basic Survey on Information and Communications Industry" and IPA's "Software Development Analysis Data Collection 2022"). The enterprise segment, which requires advanced business and development knowledge, has high entry barriers, and outsourcing has hardly progressed. SHIFT has been at the forefront of developing this market through its proprietary standardization methods and certification system.
Through the "CAT Certification," SHIFT has built a framework that enables objective evaluation of software testing aptitude even for those without IT experience. The test support tool "CAT (TD・TCM)" visualizes progress and problem processes in real time, achieving highly productive testing operations that eliminate dependence on individual skill. The process management methodology of "efficiency, visualization, and reproducibility," derived from manufacturing consulting, serves as a differentiating factor against competitors.
Since 2016, SHIFT has made numerous companies, including ALH, Methodologic, Chronos, and KINSHA, consolidated subsidiaries through M&A. As of FY2025 (ending August 2025), it had built a structure of 38 consolidated subsidiaries. Through a standardized PMI process, SHIFT has established a mechanism for annualizing the performance of acquired subsidiaries and putting them on a growth trajectory, and net sales for FY2025 (ending August 2025) expanded to ¥129,819 million, approximately 2.8 times larger over five years.
ENVALITH's Perspective
Performance Trend
Revenue grew for five consecutive fiscal periods, from ¥46,005 million in FY2021 to ¥129,819 million in FY2025. Cumulative results for Q3 FY2026 (ending August 2026) also remained solid at ¥115,848 million (+21.4% year on year). On the other hand, operating profit fell sharply to ¥11,383 million (-4.3% year on year), and quarterly net income attributable to owners of the parent declined significantly to ¥3,979 million (-36.6% year on year). The main causes were: (1) an increase in recruitment expenses due to the normalization of hiring activity that had been strategically curtailed in the prior period, (2) a temporary deterioration in utilization rates in connection with efforts to win large-scale projects, and (3) the recognition of an equity-method investment loss of ¥3,872 million. EBITDA was relatively resilient at ¥14,130 million (-1.2% year on year), making it clear that amortization of goodwill and customer-related assets associated with M&A investments is weighing on profit. As an external factor, uncertainty over U.S. trade policy poses a risk of affecting customers' IT investment, while accelerating demand for DX and generative AI implementation continues to serve as a tailwind.
Growth Strategy
Aiming for revenue of ¥300,000 million under the SHIFT3000 strategy, pursuing four pillars: sales, recruitment, M&A, and AI-related services
Achieved a monthly sales unit price of ¥9,121 thousand per customer (standalone basis) and 2,228 monthly transacting customers through thorough customer-oriented proposals. Continuing to strategically concentrate sales resources on winning large-scale projects, maintaining the upward trend in project unit price (¥4,703 thousand, consolidated) and number of projects (2,258, consolidated).
Normalizing recruiting activities that were strategically curtailed in the previous fiscal year, and making upfront investments in recruiting costs. While recognizing a temporary decline in utilization rate, priority is given to building the talent base needed for medium- to long-term revenue growth. Rising recruiting costs are weighing on current-period profit, but utilization rate is expected to recover from the second half onward.
Newly consolidated Nissay Com Co., Ltd. in the third quarter of FY2026 (ending August 2026), recording goodwill of ¥12,528 million and an increase in short-term borrowings of ¥18,700 million. Leveraging M&A/PMI capabilities to continuously expand business scope and drive cross-selling within the group, building up revenue scale and customer base.
Successively creating generative AI-related services such as the AI Test Agent (which dramatically shortens test execution periods) and AI-based system specification visualization. Cumulative AI-related revenue for the third quarter reached ¥11,414 million, with the aim of improving profit margins by increasing the proportion of high-margin AI projects.
Planning to implement its first-ever dividend (year-end dividend of ¥4.10) starting from FY2026 (ending August 2026). Also acquired 7,900,000 treasury shares (¥6,341 million) in January 2026. Shifting to a capital allocation policy that balances shareholder returns with growth investment, aiming to maximize corporate value.
Last updated: July 17, 2026

