Medical Net, Inc.
3645・Growth Market・Information & Communication
Media Platform Business
A highly profitable media business operating a group of specialized portal sites focused on dentistry and healthcare
| Period | Current | Previous | Change |
|---|---|---|---|
| Net Sales (FY2026 ending May 2026) | ¥975 million | ¥1,083 million | ↓ |
| Segment Profit (FY2026 ending May 2026) | ¥463 million | ¥542 million | ↓ |
| Segment Profit Margin (FY2026 ending May 2026) | 47.5% | 50.0% | ↓ |
| Segment Assets (End of FY2026 ending May 2026) | ¥137 million | ¥126 million | ↑ |
Business Details
Under the theme of "realizing a healthy society starting from the oral cavity," the company operates portal sites specialized in self-pay treatment areas such as orthodontics, implants, and cosmetic dentistry, providing dental and healthcare information to consumers. This is a BtoC/BtoB hybrid media business that provides advertising placement and patient acquisition support for dental clinics, and is the core segment with the highest profit contribution to the group as a whole. While advertising placements on new media have performed well, existing media continue to see sluggish growth, and upfront investment in system renewal and new service development is putting pressure on profit.
Recent Overview
Despite strong performance in new media, existing media stagnated and upfront investment continued, resulting in a year-on-year decline in both sales and profit
For FY2026 (ending May 2026), net sales were ¥975 million (down 10.0% year on year), and segment profit was ¥463 million (down 14.5% year on year). While advertising placements on new media trended favorably, advertising placements on existing media were sluggish. Upfront investment in content expansion of the company's own portal sites, renewal of core systems, and new service development continued, and the beauty-related portal site was closed at the end of the previous consolidated fiscal year. The segment profit margin remained at a high level of 47.5%, though it declined from 50.0% in the prior period.
Key Products
Growth Drivers
- Advertising placements on new media (such as Kyousei Shika Net Plus) have trended solidly
- Medium- to long-term enhancement of media value through content expansion of the company's own portal sites, core system renewal, and site design renewal
- Improved usability and enhanced new customer acquisition through the introduction of AI content
- Diversification of revenue sources through new service development such as the AIO Service (AI Search Optimization)
- Strengthening of web marketing support through the capital and business alliance with Yoshida Co., Ltd.
Risks
- Continued sluggish growth in advertising placements on existing portal sites (such as Kyousei Shika Net)
- Risk of unstable search traffic inflow due to Google algorithm fluctuations
- Short-term pressure on profit due to upfront investment in new service development and system renewal
- Structural shrinkage of net sales due to the closure of the beauty-related portal site
- Risk of advertising demand plateauing due to intensifying competition among dental clinics in the dental market
Last updated: August 27, 2025