Nousouken Corporation
3541・Growth Market・Wholesale Trade
Business
Nogyo Sogo Kenkyusho Co., Ltd., founded in 2007 in Wakayama City under the vision of "realizing a sustainable agricultural industry and enriching people's lives," operates a unique distribution platform for its Farmers' Direct Sales Outlet Business. Through 78 collection centers nationwide, the company gathers agricultural produce from 10,419 registered producers and sells it the next day at Sanchoku corners in 2,246 supermarkets and other retail locations. In its Sanchoku Business, the company purchases directly from producers and operates Branding Wholesale. It functions as an agricultural produce distribution infrastructure that achieves a win-win-win outcome for producers, supermarkets, and consumers, with net sales reaching ¥8,359 million in FY2025 (ended August 2025).
Business Model
The Farmers' Direct Sales Outlet Business is centered on a high-margin Consignment Sales System, under which fees are collected from producers—shipping fees, barcode issuance fees, sales-linked commissions, registration fees, and annual membership fees. A key feature of this structure is that neither the company nor the supermarkets bear inventory risk. The Sanchoku Business also operates a purchase-and-sale model, in which products are bought directly from producers for Branding Wholesale. In FY2025 (ending August 2025), the Farmers' Direct Sales Outlet Business segment maintained a high segment profit margin of 14.6%, whereas the Sanchoku Business had thin margins, with segment profit of ¥30 million on sales of ¥2,696 million.
Company Strengths
As of the end of FY2025 (ending August 2025), the company had 2,246 participating stores (up 140 stores from the previous fiscal year-end) and 10,419 registered producers (up 107 from the previous fiscal year-end). Over five years, the number of stores has expanded from 1,774 to 2,246, building a nationwide agricultural product distribution infrastructure with high barriers to entry.
In FY2025 (ending August 2025), the Farmers' Direct Sales Outlet Business recorded segment profit of ¥824 million, with a profit margin of 14.6%. Because the Consignment Sales System is structured so that neither the company nor the supermarkets bear inventory risk and both earn commission income, it achieves a higher profit margin compared to the purchase-and-sale model, functioning as the earnings foundation of the business.
In September 2024, the company entered into a capital and business alliance agreement with NTT AgriTechnology Corporation. The alliance aims to ensure a stable food supply in Japan and to expand the distribution of safe, domestically produced vegetables, and strengthens the company's business foundation through collaboration with a major telecommunications-affiliated agritech company.
ENVALITH's Perspective
Performance Trend
Revenue grew for five consecutive periods, from ¥4,738 million in FY2021 to ¥8,359 million in FY2025. Operating profit turned positive in FY2023 and continued improving, reaching ¥94 million in FY2024 and ¥182 million in FY2025. However, in the first half (interim period) of FY2026 (ending August 2026), the company posted revenue of ¥4,644 million (up 12.4% year on year) but fell into an operating loss of ¥17 million. The main cause was a ¥295 million year-on-year increase in selling, general and administrative expenses, with upfront costs such as human capital investment and development of an AI demand forecasting system weighing on results. As an external factor, produce prices trended somewhat higher due to unfavorable weather including low rainfall, but supermarket produce sales trends underperformed overall food sales, with growth in total distribution value limited to 3.7%. The full-year forecast remains unchanged at revenue of ¥8,500-9,500 million and operating profit of ¥300-350 million, which presupposes a recovery in profitability in the second half.
Growth Strategy
全国展开产直委托模式和构建AI供需调节平台,实现流通总额最大化
将农家的直売所事业的委托销售系统与品牌批发相融合,展开产直委托模式。2026年8月期中间期正在推进与市场协作的试验。产直事业销售额同比增长20.4%,实现高增长,但利润率降至1%以下,收益化成为课题。
基于中期经营计划2025-2027,正在推进AI需求预测系统的开发。目标是通过提高供需控制精度来削减废弃损失并改善收益性。2026年8月期中间期开发投资先行投入,无形固定资产较上一事业年度末增加2,552千日元。
截至2026年2月末,导入店铺数达2,358家(较上一事业年度末增加112家),注册生产者达10,587名(同比增加168名)。通过扩充集货场及加工物流中心的功能,持续加强供应能力。上一事业年度开设店铺的全年贡献预计将推动2026年8月期全年业绩增长。
持续实施和歌山、东海地区出货手续费调整、全国范围条形码标签费用重新审视等提升利润率的措施。目标是在各类涨价等成本上升的环境下,构建能够确保利润的收益结构。农家的直売所事业分部利润率维持在13.1%。
Last updated: July 17, 2026

