TOWA FOOD SERVICE CO.,LTD
3329・Standard Market・Retail Trade
Business
TOWA FOOD SERVICE CO.,LTD. is a food service company that, under its management philosophy of "providing safe and enjoyable dining spaces for urban living through taste and service," operates a total of 110 stores (all directly managed) across the one metropolis and three prefectures of Tokyo, Kanagawa, Saitama, and Chiba. It operates five business formats: the flagship Tsubakiya Coffee Group (52 stores), Ducky Duck Group (19 stores), Italian Dining Dona Group (23 stores), Kotegaeshi / Pastakan Group (12 stores), and Pronto (4 stores). Based on the concept of "a nice-to-have indulgence" and "affordable luxury," the company provides experiential value that offers an escape from the everyday, guided by three strategic policies: targeting female customers, securing the best locations in the greater Tokyo area, and in-house production of light food. The company produces pasta sauces, cakes, coffee beans, and other items in-house at its three proprietary central kitchens (Totsuka Commissary, Fukagawa Confectionery, etc.), and is also engaged in EC sales, retail/event sales, and OEM sales.
Business Model
The company operates a directly-operated store model with zero franchising, enabling centralized control over brand management and customer service quality. Its three proprietary central kitchens produce pasta sauces, dressings, fresh noodles, cakes, and coffee beans in-house, achieving both product differentiation and cost control. The primary revenue source is in-store dining sales (¥12,813 million in FY2025 (ending April 2025)), supplemented by EC, Retail/Event Sales, and OEM sales. Average customer spend is trending upward, at 103.8% year-on-year, with high-value-added product development and improved customer service quality serving as key revenue drivers.
Company Strengths
Pasta sauces, dressings, fresh noodles, cakes, and coffee beans are produced in-house at three central kitchen locations, including Totsuka Commissary and Fukagawa Confectionery. Total in-house production for FY2025 (ended April 2025) was ¥1,412,897 thousand on a manufacturing cost basis (101.5% year-on-year). The company achieved a 20-30% reduction in in-store cooking labor hours and built a timely cost visualization system through the renewal of its cost management system.
The brand offers a "escape from the everyday, transcending time and space" experience by combining Taisho-era romanticism-themed interiors, uniforms, specialty coffee, and handmade cakes. In FY2025 (ended April 2025), Tsubakiya Coffee Group sales were ¥5,695 million (106.2% year-on-year), the largest among all divisions. The group has over 220,000 app point members, promoting customer engagement and repeat visits.
All 110 stores are operated as directly-managed outlets, and by concentrating openings in Tokyo and the three surrounding prefectures, the company has built a cross-area shift management and support staffing system. A training center was newly established within the head office building, where head office customer service trainers conduct induction training for all new cast members. The company achieved 118.2 annual holidays per employee (an increase of 3.2 days year-on-year) and average overtime of 16.9 hours (69.0% of the previous year's level), improving the labor environment and enhancing employee retention.
ENVALITH's Perspective
Performance Trend
Revenue rose from ¥8,247 million in FY2022 to ¥13,314 million in FY2026, marking five consecutive years of increase and setting a new record high. However, the growth rate has been settling into a stabilization phase, moving from 31.5% in FY2023 to 14.2% in FY2024, 3.5% in FY2025, and 3.9% in FY2026. Operating profit turned to a decline of 7.4% year on year in FY2026, reaching ¥983 million, with the operating margin falling from 8.3% to 7.4%. Externally, continued increases in food ingredient costs and labor costs have pushed up SG&A expenses (up ¥381 million year on year), and the rise in average customer spending driven by price revisions and inbound demand has not been sufficient to fully absorb the cost increases. For FY2027 (ending March 2027), the company forecasts revenue of ¥13,500 million (+1.4%), operating profit of ¥800 million (-18.7%), and net profit of ¥570 million (-24.1%), representing a substantial decline in profit, with the difficult cost environment expected to continue.
Growth Strategy
Deepening the earnings base through higher value-added offerings, employee retention, digitalization, and strengthened in-house production
Established a daily management system to control variances between theoretical and actual food cost, strengthening cost control through reduced food waste/inappropriate loss and improved order accuracy. Promoting development of higher value-added menus and strategic review through analysis of accumulated sales and cost data. In FY2026, the cost of sales ratio rose slightly to 27.4% (from 26.9% in the previous fiscal year), indicating a phase requiring continued efforts.
Table-order systems have been introduced at 35% of all locations. This initiative allows employees to focus on service while achieving both improved customer convenience and labor cost efficiency. Already introduced at 21 Italian Dining Dona Group stores. At the Kotegaeshi / Pastakan Group, DX implementation has been completed, and training is underway to enhance cooking and service quality.
Promoting reduced, uniform, stable, and higher-quality cooking processes at lower cost by handling sautéing, simmering, seasoning, and other cooking steps at the central kitchen and portioning them accordingly. The policy is to maintain and improve the in-house production ratio of approximately 50%. Also strengthened the manufacturing system by upgrading equipment, including new steam kettles, weight checkers, and metal detectors.
Aiming to improve employee retention through enhanced education and training programs, visualization of career plans, and pursuit of fair treatment. In FY2026, annual paid holidays for employees stood at 119.1 days (up 0.9 days year on year), and average overtime hours improved to 11.2 hours (66.3% of the previous year, a reduction of 5.7 hours). Continuing to promote the hiring of foreign staff and multilingual support.
To mark the 30th anniversary of Tsubakiya Coffee, the brand is being strengthened through the development of specialty blends, direct purchasing from origin countries, and leveraging a siphonist champion. In FY2026, a new Tsubakiya Sabo Omiya store was opened, and the Ginza Main Store and Tokyo Opera City store underwent renovation. A new Pastakan store was also opened at Ikebukuro Sunshine City Alpa.
Last updated: July 17, 2026

