Applied Co.,Ltd
3020・Standard Market・Retail Trade
PC & Game Business
The group's core business, operating as a direct-sales manufacturer engaged in PC manufacturing, sales, and support.
| Period | Current | Previous | Change |
|---|---|---|---|
| Net Sales (External Customers) | ¥37,384 million | ¥34,565 million | ↑ |
| Total Segment Sales (Including Intersegment) | ¥37,392 million | ¥34,572 million | ↑ |
| Segment Profit | ¥3,253 million | ¥2,434 million | ↑ |
| Segment Assets | ¥20,430 million | ¥18,780 million | ↑ |
| Depreciation and Amortization | ¥191 million | ¥177 million | ↑ |
| Increase in Property, Plant and Equipment and Intangible Assets | ¥882 million | ¥228 million | ↑ |
Business Details
A business centered on the manufacturing, sales, and support of PCs and workstations. It has built a multi-channel sales structure comprising in-store sales through the nationwide 27-location PC specialty store chain "Applied," SI sales for HPC products targeting universities, government agencies, and research institutions, special sales for BtoB distribution, mail-order sales, and wide-area system sales for industrial computers. The segment provides PC sales, support services, field services, and Contract Software Development, accounting for approximately 78% of the group's total revenue as its core segment.
Recent Overview
Net sales increased 8.2% due to Windows 10-related special demand and the start of Nagoya plant operations; the Sendai store opening brought the nationwide store network to 27 locations.
In FY2026 (ending March 2026), net sales of the PC & Game Business were ¥37,384 million (up 8.2% year on year), and segment profit was ¥3,253 million (up 33.7% year on year), representing a significant increase in profit. The main driver was the emergence of replacement and support demand following the end of Windows 10 support in October 2025. The start of operations at the Nagoya production plant (October 2025) strengthened production capacity in combination with the Fukuoka Plant. In February 2026, the company opened the Applied Sendai store, its first in the Tohoku region, bringing the nationwide store network to 27 locations. The increase in property, plant and equipment and other assets expanded significantly to ¥882 million from ¥228 million in the prior period, reflecting accelerating capital investment.
Key Products
Growth Drivers
- Emergence of replacement demand from both individual and corporate customers following the end of Windows 10 support (October 2025)
- Expansion of production capacity for high-performance, high-priced original products through the full-scale operation of the Nagoya production plant
- Increase in orders for HPC and specialized equipment against a backdrop of growing demand for AI utilization in research and development
- Higher value-added sales through package offerings combining AI solutions with hardware
- Expansion of the trade area into the Tohoku region through the new opening of the Applied Sendai store (nationwide network of 27 stores)
- Flexible utilization of sales channels through a multi-channel structure (stores, SI, special sales, mail order, and wide-area systems)
Risks
- Windows 10 replacement demand is temporary special demand, carrying the risk of a downturn once demand has run its course
- Risk of rising IT equipment prices due to shortages in the supply of specific components essential to computer manufacturing
- Impact on component procurement and exports from prolonged geopolitical risk and global trade friction
- Increased fixed costs and utilization rate risk associated with expanded capital investment (¥882 million), including the start of Nagoya plant operations
- Downward pressure on store sales from continued sluggishness in personal consumption
Last updated: June 18, 2026