and ST HD Co., Ltd.
2685・Prime Market・Retail Trade
Business
AND ST HD Inc. (formerly Adastria) is an apparel company that operates numerous casual and lifestyle brands, including "Global Work," "Niko and...," and "LOWRYS FARM." In addition to a total of 1,554 apparel stores (1,415 domestic and 139 overseas), the company operates 76 restaurant locations under its food and beverage business (Zetton). Its core customer base ranges from younger generations to those in their 30s and 40s who favor casual fashion and lifestyle-oriented products. Membership in its proprietary e-commerce platform "and ST" has reached 19.7 million, as the company promotes an OMO (online-merges-with-offline) strategy combining physical and digital channels. The company is scheduled to change its name to AND ST Holdings in September 2025 and transition to a holding company structure. Net sales were ¥293,110 million (FY2025, ended February 2025).
Business Model
Main revenue comes from directly operated apparel and general merchandise store sales (domestic and overseas) and EC sales. The company's proprietary EC platform "and ST" is being opened up into a mall-type format, and platform revenue is also being cultivated by accepting store openings from external brands. The company aims to improve LTV by leveraging its membership base of 19.7 million through a point system and staff coordination proposals (STAFF BOARD). The restaurant business (Zetton) has sales of approximately ¥14,535 million and continues to post losses, but is positioned as a complementary function for lifestyle proposals.
Company Strengths
Membership of the in-house EC platform "and ST" reached 19.7 million (up 2.2 million from the previous fiscal year-end) as of the end of FY2025 (ending February 2025). EC sales grew 5.7% year on year. Cross-promotions with physical stores and the platform's openness (allowing outside brands to sell on it) are expanding its value as a platform, forming the foundation for improving LTV.
The company holds multiple core brands including Global Work (sales of ¥52,660 million), Niko and... (¥35,902 million), and Studio Clip (¥22,883 million). Risk is diversified across brands, reducing dependence on any single brand. Growing brands such as Lacollet (+17.3%) and Lepsim (+12.5%) are also being nurtured.
The company operates 1,415 stores across all prefectures in Japan and 139 stores overseas. Operating cash flow remained strong at ¥21,373 million in FY2025 (ending February 2025). It funded capital expenditures of ¥9,695 million from internal resources while continuing to pay dividends of ¥3,917 million, confirming its financial stability.
ENVALITH's Perspective
Performance Trend
Revenue grew for five consecutive periods, from ¥201,582 million in FY2022 to ¥304,351 million in FY2026. Operating profit peaked at ¥18,015 million in FY2024, then followed a recovery trend, reaching ¥15,510 million in FY2025 and ¥16,524 million in FY2026. In Q1 FY2027 (March–May 2026), revenue was ¥80,318 million (+3.7% year-on-year) and operating profit was ¥7,875 million (+40.5% year-on-year), marking a significant improvement. This was supported by improvement in both gross profit margin, at 57.9% (+1.3pt), and SG&A ratio, at 48.1% (-1.3pt). While external headwinds such as yen depreciation and rising manufacturing costs persisted, favorable weather conditions supported full-price sales of spring/summer items, providing a tailwind. Due to the recording of a special meritorious service payment of ¥1,230 million, net profit was limited to ¥3,908 million (-10.6% year-on-year).
Growth Strategy
Evolving into a "Play fashion! platformer" across the three axes of platform, global, and brand retail
Promoting the opening up of the in-house e-commerce site "and ST" to external companies (mall-type business). The number of brands handled and gross merchandise value continue to grow. Leveraging a base of 22.2 million and ST members (up 500 thousand from the previous fiscal year-end) and 8.1 million active users, the company aims to expand both IDs and LTV while improving profitability through its B2B production business.
Accelerating investment in Southeast Asia (Thailand, the Philippines), where population and economic growth are expected to be high, promoting physical store openings and expansion into new areas. In Greater China, performance remains strong with Hong Kong up 13.2% and Taiwan up 27.0%. The U.S. business withdrawal was completed in July 2025, allowing management resources to be concentrated on growth regions.
Promoting a multi-company system in which each group company autonomously formulates strategy and manages operations. At core company Adastria, profitability is being improved through investment in focus brands, stronger urban store openings, and larger-format stores. Brand and category expansion continues through M&A, such as the consolidation of Karrimor International (consolidated in April 2025).
Last updated: July 17, 2026

