UNITED, Inc.
2497・Growth Market・Services
Business
United, Inc. originated in 1998 as an internet business incubator and now operates four segments: the Investment Business, Education Business, HR Matching Business, and AdTech/Content Business. In the Investment Business, the company invests its own funds in seed/early-stage startups, while in the Education Business, Besuko Co., Ltd. directly operates individualized-instruction cram schools mainly in regional areas. The HR Matching Business provides RPO, recruitment placement, and designer-specialized matching services, and the AdTech/Content Business operates an advertising platform centered on DSP and SSP. As of the end of FY2026 (ending March 2026), the company has 11 consolidated subsidiaries and manages its business portfolio under the purpose "Maximize the power of will, and accelerate the advancement of society."
Business Model
In the investment business, the company invests its own capital in startups, with capital gains from exits such as IPOs and M&A serving as the main source of revenue. The education business operates directly managed cram schools based on monthly tuition income, the staffing/matching business generates revenue from RPO and recruitment agency fees, and the ad-tech/content business earns usage fees and operational revenue from its advertising delivery platform. Across these businesses, the group aims for synergies through a flow of digital talent development → matching → value-up of investee companies.
Company Strengths
Since its founding in 1998, the company has continuously invested its own funds in domestic startups, building an investment portfolio centered on the pre-seed to early stages. As of the end of FY2026 (ending March 2026), investment business segment assets reached ¥9,380 million. The sourcing and screening capabilities cultivated through many years of investment activity constitute a proprietary asset that competitors cannot easily replicate in the short term.
At the end of FY2026 (ending March 2026), total net assets stood at ¥17,764 million, while total liabilities were limited to ¥2,285 million, maintaining an extremely high equity ratio. Cash and deposits totaled ¥5,963 million, giving the company a financial foundation that enables it to flexibly execute new and business investments using its own funds without relying on borrowings from financial institutions.
BESTCO Co., Ltd. operates in the regional individualized tutoring school market (exceeding ¥400 billion), and unlike competitors where franchising is the mainstream model, it has built a differentiated model that provides high-quality services at low prices by directly operating all of its classrooms. In FY2026 (ending March 2026), it recorded net sales of ¥3,690 million, up 107.2% year on year, confirming the expansion in scale following its consolidation as a subsidiary.
ENVALITH's Perspective
Performance Trend
Revenue peaked at ¥13,140 million in FY2023 (ending March 2023) and has declined for three consecutive periods, falling to ¥8,863 million in FY2026 (ending March 2026), down 26.4% year on year. Operating profit has worsened every period since ¥5,738 million in FY2022 (ending March 2022), and in FY2026 (ending March 2026) the company recorded its first-ever operating loss of ¥1,222 million. The main cause was a sharp decline in stock sale proceeds within the Investment Business, which fell 92.0% year on year to ¥400 million, reflecting external factors such as changes in the IPO market environment and liquidity conditions for startup shares. The Education Business and HR Matching Business achieved higher revenue and profit, but this was not enough to offset the decline in the Investment Business. For FY2027 (ending March 2027), the company forecasts revenue of ¥7,800 million to ¥8,200 million and operating profit of ¥0 million to ¥200 million, anticipating a return to profitability, although revenue is expected to continue declining due to the deconsolidation of Fog Inc.
Growth Strategy
With the investment business, Besuko, and ad-tech positioned as core businesses, the company aims for profit recovery through individual strategies for each business segment.
While continuing proprietary capital investments in domestic pre-seed to early-stage companies, the company is focusing on 'Zenshin Investment' targeting AI-related stocks and startups addressing social issues. It aims to stabilize profit generation through diverse exit methods, including M&A, not limited to IPOs. The balance of operational investment securities is on an increasing trend, reaching ¥9,066 million.
In regional areas where supply of tutoring schools falls short of demand, the company provides high-quality services at low prices through directly operated school expansion. It aims to grow the business scale both by increasing the number of students per classroom and by opening new classrooms. In FY2026 (ending March 2026), revenue increased 107.2% year-on-year, but the segment continued to post a loss of ¥164 million.
Leveraging the advanced in-house development capabilities cultivated over many years of operating the DSP/SSP business, the company aims to create new products while maintaining the sophistication of existing ones. It seeks to maximize both advertiser ROI and media revenue, and has been positioned as the core business responsible for the profit base of the ad-tech business following the deconsolidation of Fogg Co., Ltd.
In April 2026, the company transferred a portion of its shares in Fogg Co., Ltd., making it an equity-method affiliate. By deconsolidating the company, which had recorded losses due to the loss of a large online lottery project, the company aims to improve consolidated profit/loss in FY2027 (ending March 2027). The gain or loss on sale is still being calculated, and the profit contribution after applying the equity method will need to await future disclosure.
The online education business operated by Brewus Co., Ltd. was transferred to System Shared Co., Ltd. effective December 31, 2025, resulting in a business restructuring loss of ¥80 million. This move streamlined unprofitable operations and enabled the concentration of management resources on the highly profitable individualized tutoring school business (Besuko Co., Ltd.).
Last updated: July 19, 2026

