KYODO PUBLIC RELATIONS CO., LTD.
2436・Standard Market・Services
PR Business
Core business accounting for approximately 73% of group sales. Responsible for corporate public relations and PR support.
| Period | Current | Previous | Change |
|---|---|---|---|
| Segment sales (cumulative Q1 FY2026, ending December 2026) | ¥1,704 million | ¥1,527 million (cumulative Q1 FY2025, ended December 2025) | ↑ |
| Segment sales, year-on-year change | up 11.6% | – | ↑ |
| Segment profit (cumulative Q1 FY2026, ending December 2026) | ¥373 million | ¥312 million (cumulative Q1 FY2025, ended December 2025) | ↑ |
| Segment profit, year-on-year change | up 19.8% | – | ↑ |
| Segment profit margin (cumulative Q1 FY2026, ending December 2026) | 21.9% | 20.4% (cumulative Q1 FY2025, ended December 2025) | ↑ |
| Segment sales (full year FY2025, ended December 2025) | ¥6,184 million | – | — |
| Segment operating profit (full year FY2025, ended December 2025) | ¥1,140 million | – | — |
Business Details
Provides public relations services that connect companies with society and investors. Main operations include PR activity support, outsourcing, and consulting, crisis management PR response, press conference and PR event management, and Paid Publicity, among others. Services are organized into three categories: Retainer, Optional & Spot, and Paid Publicity. In the current first quarter, the company established the "AI Innovation Core (AIC) Center" to promote AI utilization company-wide, building a management-led AI promotion structure.
Recent Overview
Enhanced value delivery through establishment of a dedicated AI promotion organization and a strategic partnership targeting Asian markets
In Q1 FY2026, the company established the "AI Innovation Core (AIC) Center" to promote AI utilization company-wide, building a management-led promotion structure. It implemented an integration function with X in the PR operations tool "SAKAE" and also began development of "SAKAE for Client." The company also entered into a strategic partnership with Wavenet Technology to promote integrated communication support in Asian markets utilizing AI and data analytics. Through these initiatives, the company achieved sales of ¥1,704 million (up 11.6% year on year) and segment profit of ¥373 million (up 19.8% year on year).
Key Products
Growth Drivers
- Continued expansion of demand for crisis management PR and consulting (growing needs for response to social-media-driven controversies)
- Productivity gains through advanced and automated business processes driven by establishment of the AI Innovation Core (AIC) Center
- Strengthened visualization and value-added offerings for clients through development of SAKAE for Client
- Expansion of integrated communication support in the Asian market through the strategic partnership with Wavenet Technology
- Growing demand for integrated PR support against a backdrop of market growth in digital advertising, social media, and video domains
- Deepening relationships with existing clients and pursuit of new inquiry-based projects based on the Retainer business
Risks
- Rising recruitment and talent-securing costs due to labor shortages
- Increased crisis management response costs associated with materialization of social media controversies and cyber risks
- Risks in AI promotion due to underdeveloped AI governance framework
- Upfront investment burden associated with establishing the business foundation for the newly formed Kyodo PR Ring, Inc.
- Risk of Retainer contract cancellations and concentration risk on specific clients
- Risk of reduced PR investment by client companies due to changes in overseas conditions and trade policy
Last updated: March 26, 2026