Kakaku.com,Inc.
2371・Prime Market・Services
Kakaku.com Business
A comparison and information platform business centered on the price comparison site 'Kakaku.com'
| Period | Current | Previous | Change |
|---|---|---|---|
| Revenue (full year, FY2026 ending March 2026) | ¥23,611 million | ¥23,644 million | — |
| Segment profit (full year, FY2026 ending March 2026) | ¥12,548 million | ¥11,734 million | ↑ |
| Segment profit margin (full year, FY2026 ending March 2026) | 53.1% | 49.6% | ↑ |
| Monthly active users (March 2026) | 31.01 million | 39.88 million (March 2025) | ↓ |
| Shopping revenue (FY2026 ending March 2026) | ¥8,009 million | up 4.6% YoY | ↑ |
| Financial services revenue (FY2026 ending March 2026) | ¥4,108 million | down 10.3% YoY | ↓ |
| Insurance revenue (FY2026 ending March 2026) | ¥3,230 million | up 5.3% YoY | ↑ |
Business Details
Through the price comparison site 'Kakaku.com,' the segment provides product comparisons for home appliances, PCs, fashion, and other categories, as well as broad comparison information for financial services, telecommunications, insurance, and other services. Revenue is generated through three models: referral fees paid by listed merchants (shopping), performance-based commissions (services), and banner/text advertising (advertising). The consolidated subsidiary Kakaku.com Insurance Co., Ltd. also operates an insurance agency business, handling solicitation and intermediary services for life and non-life insurance.
Recent Overview
No revenue growth but improved margin, as PC demand and insurance offset decline in financial segment
In FY2026 (ending March 2026), revenue was almost flat at ¥23,611 million (down 0.1% YoY), while segment profit rose to ¥12,548 million (up 6.9% YoY), with the profit margin improving from 49.6% to 53.1%. Shopping revenue increased 4.6% due to PC replacement demand following the end of Windows 10 support, telecommunications revenue rose 6.3% on growth in broadband comparisons, and insurance revenue grew 5.3% on strong life and pet insurance performance. Meanwhile, the financial segment continued to decline, down 10.3%, due to reduced mortgage-related revenue amid rising interest rates. Monthly active users fell to 31.01 million from 39.88 million in March of the prior year.
Key Products
Growth Drivers
- Continued growth in the telecommunications segment driven by growth in broadband (fixed-line) comparisons
- Expansion of the insurance business driven by increased applications for life insurance and pet insurance
- Content enhancement and expansion of value-added services based on the medium-term management plan (FY2026-FY2030, ending March)
- Building an efficient operating structure and pursuing new revenue opportunities
- Expansion of content within Kakaku.com through the establishment of a comprehensive lifestyle-category site following the consolidation of LiPLUS Holdings
Risks
- Risk of declining mortgage-related revenue (financial segment) due to external environment changes such as rising interest rates
- Risk of price increases and demand fluctuations in products due to exchange rate movements and changes in new product cycles
- Intensifying competition for traffic acquisition from competing comparison sites and the rise of search engines and AI services
- Risk of impairment of goodwill and intangible assets associated with M&A investments (an impairment loss of ¥588 million was recorded in the prior period related to Pathee Inc.)
- Risks related to personal information and system security
- Risk of shrinking traffic base due to a declining trend in monthly active users (31.01 million in March 2026)
Last updated: June 17, 2026