HEIAN CEREMONY SERVICE CO.,LTD.
2344・Standard Market・Services
Ceremonial Occasions Business
A small-scale segment operating bridal facilities and costume/photography services at two locations in Kanagawa Prefecture
| Period | Current | Previous | Change |
|---|---|---|---|
| Sales (cumulative Q3, FY2026 (ending March 2026)) | ¥136 million | ¥172 million (cumulative Q3, FY2025 (ended March 2025)) | ↓ |
| Operating income/loss (cumulative Q3, FY2026 (ending March 2026)) | −¥23 million (operating loss) | −¥2 million (cumulative Q3, FY2025 (ended March 2025), operating loss) | ↓ |
| Sales (full year, FY2025 (ended March 2025)) | ¥276 million | — | — |
| Operating income (full year, FY2025 (ended March 2025)) | ¥35 million | — | — |
| Segment assets (end of FY2025 (ended March 2025)) | ¥296 million | — | — |
Business Details
Weddings are held at two locations: "Cortile Chigasaki" in Chigasaki City, Kanagawa Prefecture, and "Royal Manor Fort Vergiul" in Odawara City. At "Salon de Prier" in Hiratsuka City, the company provides costume rental, photography, and dressing services for celebratory occasions such as coming-of-age ceremonies and Shichi-Go-San. Main customers are general individuals and Mutual Aid Association members. Against a backdrop of diversifying needs for privacy-oriented, smaller-scale weddings and photo weddings since the COVID-19 pandemic, the segment is working to attract new customers through enhanced costume rental offerings and web/outdoor advertising. Its share of total group sales (¥10,597 million in FY2025 (ended March 2025)) is approximately 2.6%, making it a small segment.
Recent Overview
Sales decreased 21.2% year on year, and the operating loss widened
For the cumulative nine months of FY2026 (ending March 2026) (April–December 2025), sales were ¥136 million (down 21.2% year on year), and the operating loss widened to ¥23 million (versus an operating loss of ¥2 million in the same period of the prior year). Amid accelerating diversification of customer needs driven by the entrenchment of smaller-scale, privacy-oriented preferences since the COVID-19 pandemic, the segment has been working to strengthen awareness in areas around its facilities through increased web exposure, enhanced outdoor advertising, and renewed on-site signage, as well as to boost sales of costume rental and photography services for photo weddings, coming-of-age ceremonies, and similar occasions. However, these efforts have not yet stemmed the decline in sales.
Key Products
Growth Drivers
- Strengthening responsiveness to demand for photo weddings and smaller-scale weddings (expanded costume rental offerings and dedicated plans)
- Attracting new customers over a wider area through SNS and web advertising
- Raising awareness through renewed outdoor advertising and signage in areas surrounding facilities
- Strengthening sales of ancillary services capturing celebratory demand such as coming-of-age ceremonies and Shichi-Go-San
Risks
- The structural decline in the number of weddings executed since the COVID-19 pandemic continues, with an uncertain outlook for recovery in volume
- Contraction of the wedding hall market (Ministry of Economy, Trade and Industry statistics: both sales and number of weddings declined year on year in 2024)
- Downward pressure on per-case unit prices due to smaller-scale weddings and the shift to photo weddings
- Rising costs from wage increases and inflation are squeezing profitability in this small-scale segment
- Geographic concentration risk from operating only two facilities (limited to Kanagawa Prefecture)
- As of the cumulative nine months of FY2026 (ending March 2026), the operating loss of ¥23 million has widened year on year, increasing uncertainty over achieving full-year profitability
Last updated: June 25, 2025