Forside Co.,Ltd.

Business Details

A segment in which Break Co., Ltd. plans, produces, and sells prize game merchandise such as crane game machine prizes. Centered on character goods and general merchandise, the company supplies products to amusement facilities nationwide. Order volumes have trended solidly, buoyed by increased foot traffic at amusement facilities driven by the recovery in inbound demand, while continuous cost reduction measures have also improved the cost ratio. This is the core segment with the largest share of the group's overall net sales.

Recent Overview

Both sales and profit increased year on year, buoyed by inbound demand.

In Q1 of FY2025 (December fiscal year) (January to March 2026), order volumes centered on character goods and general merchandise trended solidly, and against a backdrop of strong foot traffic at amusement facilities driven by an increase in foreign tourists, net sales rose 16.3% year on year to ¥773 million. Amid continued yen depreciation and rising transportation and raw material costs, the company worked to improve its cost ratio through ongoing cost reduction measures, resulting in segment profit increasing 20.5% year on year to ¥86 million.

Key Products

Growth Drivers

• Strong foot traffic at amusement facilities driven by increasing numbers of foreign tourists (inbound)
• Solid order volumes centered on character goods and general merchandise
• Improvement in cost ratio through continuous cost reduction measures
• Product selection and sales channel expansion in response to consumer needs

Risks

• Foreign exchange risk from rising transportation and raw material costs and continued yen depreciation
• Increased costs at amusement facilities due to rising labor costs and higher electricity rates
• Risk of delayed response to rapidly changing consumer needs
• Intensifying competition in the amusement market