ENVALITH

KeyHolder,Inc. 2Q (Interim) Earnings Flash

Integrated Entertainment and Video Production drove operating income +63.9%; progress on rebuilding the advertising agency business becomes the key focus for 2H

PublishedAugust 7, 2026 at 19:00 GMT+9

Key Positives From The 2Q Results

Revenue rose 4.7% while operating income jumped 63.9%, with profitability improving ahead of the top line. Strong IP content in Integrated Entertainment, growth in equity-method investment income, and profit improvement across all divisions of Video Production together absorbed the revenue and profit decline at the Advertising Agency business. Gross profit margin expanded to 19.8% and interim profit rose 87.6% YoY.

  • Gross profit of JPY 3,491M (+16.1% YoY) and gross margin of 19.8% (+1.9pt, our estimate)
  • Integrated Entertainment revenue of JPY 7,844M (+13.3%) and segment profit of JPY 1,112M (+39.1%). Nogizaka-related contributed +JPY 360M and AOI +JPY 430M (company disclosure)
  • Video Production segment profit of JPY 134M (+367.3%), driven by strong variety programming plus staffing services of JPY 616M (+27.5%)
  • Equity-method investment income of JPY 456M (+46.8%), with expanding earnings contribution from Nogizaka46 LLC and others
  • Operating cash flow of JPY 1,603M (+25.6%); cash and cash equivalents of JPY 5,624M, +10.4% versus the prior year-end

Key Concerns From The 2Q Results

The Advertising Agency business saw revenue fall by JPY 975M as large digital advertising clients reviewed their ad spend, and the segment loss widened. Logistics posted lower profit on the reversal of one-off factors in the prior year. Note that profit growth is becoming increasingly concentrated in the two entertainment businesses.

  • Advertising Agency revenue of JPY 2,011M (▲32.7% YoY) with the segment loss widening to ▲JPY 115M (vs. ▲JPY 74M a year earlier)
  • Digital advertising swung from segment profit of JPY 30M to a loss of ▲JPY 70M, partly reflecting front-loaded personnel costs to strengthen the organization (company disclosure)
  • Logistics segment profit of JPY 196M (▲39.0%), reflecting the reversal of a JPY 47M subsidy and JPY 75M gain on reversal of guarantee obligations booked in the prior year (company disclosure)
  • Logistics for amusement facilities is contracting, with revenue of JPY 522M (▲8.4%) and profit of JPY 105M (▲51.2%)
  • Digital Content revenue of JPY 1,770M (▲2.2%). Profit improved on cost control, but the top line declined

Focus Areas / Items To Monitor Going Forward

  • Progress on reshuffling the digital advertising client portfolio. Client count has expanded from 7 to 14 YoY; the question is how far revenue and profit recover in 2H
  • 3Q features a concentration of large-scale events, including the finale of Nogizaka46's "Midsummer National Tour 2026," SKE48's first solo overseas tour, and Novelbright's Asia tour. Management assumes attendance for the Nogizaka46 national tour will exceed the prior year; we want to confirm the earnings contribution from each event
  • Earnings contribution from KeyHolder Pictures' four distribution titles (sequential releases from September through November). The distribution, sports, and overseas divisions are currently at a loss of ▲JPY 27M
Discussion Points For Management
  • The assumptions behind leaving full-year operating income guidance of JPY 1,600M unchanged despite 64.4% progress
  • The pace at which digital advertising reduces dependence on the hair-removal industry, and the timing of a return to profitability
  • Structural measures to address the contraction of amusement-facility logistics, and the criteria for exiting unprofitable projects
  • The extent to which JPY 464M of equity-method investment income within core content contributes to Integrated Entertainment profit, and the organic growth potential of consolidated-subsidiary-based earnings
  • The investment recovery model for the distribution business (KeyHolder Pictures) and the annual target for number of titles distributed

Key Financial Highlights

ItemValueYoY
RevenueJPY 17,617M+4.7%
Cost of Goods SoldJPY 14,126M+2.2%
Gross ProfitJPY 3,491M+16.1%
SG&AJPY 3,010M+6.2%
Equity-Method Investment IncomeJPY 456M+46.8%
Other IncomeJPY 95M▲43.8%
Operating IncomeJPY 1,030M+63.9%
└ Finance IncomeJPY 26M+13.1%
└ Finance CostsJPY 270M▲3.9%
Interim Profit Before TaxJPY 787M+111.9%
Interim ProfitJPY 564M+87.6%
Interim Profit Attributable to Owners of ParentJPY 520M+81.3%
Basic Interim EPSJPY 27.67+81.3%
Gross Profit Margin19.8%+1.9pt
Operating Income Margin5.8%+2.1pt

Margins and YoY changes are our estimates. On a standalone 2Q basis (April–June), revenue was JPY 9,290M (+5.1% YoY) and operating income JPY 515M (+265.2% YoY), indicating widening profit growth into the latter part of the period (company-disclosed quarterly reference figures).

Performance By Business Segment

Integrated Entertainment and Video Production accounted for 66.0% of external revenue and generated +JPY 1,603M of incremental revenue. This absorbed the ▲JPY 975M decline at Advertising Agency, delivering company-wide revenue and profit growth.

Segment Performance Table (revenue on an external-revenue basis)

SegmentRevenueYoYOperating IncomeYoYMargin
Integrated EntertainmentJPY 7,844M+13.3%JPY 1,112M+39.1%14.2%
Video ProductionJPY 3,785M+22.0%JPY 134M+367.3%3.5%
Advertising AgencyJPY 2,011M▲32.7%▲JPY 115M-▲5.7%
LogisticsJPY 2,818M+5.4%JPY 196M▲39.0%7.0%
OtherJPY 1,157M+1.0%JPY 80M+129.9%6.9%
Adjustments (Head Office Costs, etc.)--▲JPY 377M--
ConsolidatedJPY 17,617M+4.7%JPY 1,030M+63.9%5.8%

Margins are our estimates.

Strong Performers
  • Live Entertainment: revenue of JPY 6,074M (+18.8% YoY). The three core content properties generated JPY 5,612M (+12.5%), with AOI—consolidated in August of the prior year—contributing from the start of the period
  • Other Content (Talent/Auditions): revenue of JPY 462M (+269.6%), with profit swinging from ▲JPY 85M to JPY 20M
  • Video Production (variety, etc.): revenue of JPY 2,809M (+15.1%). Regular programs increased by two to 15, with strong reputation among broadcasters translating into order flow
  • Empire Steak (restaurants): revenue of JPY 196M (+226.7%), reflecting the full-period contribution from the May consolidation of Red List in the prior year
  • Digital Content: revenue of JPY 1,770M (▲2.2%) but profit of JPY 96M (+405.3%), driven by rollout of live events and cost control
Underperformers
  • Digital Advertising: revenue of JPY 1,859M (▲33.1% YoY), with profit swinging from JPY 30M to ▲JPY 70M. Shrinking ad slots in the hair-removal industry and spending reviews by large clients hit directly, while costs to strengthen the sales organization were front-loaded
  • Logistics for Amusement Facilities: revenue of JPY 522M (▲8.4%), profit of JPY 105M (▲51.2%), as handling of amusement machines for pachinko halls contracted
  • Real Estate (within Other): revenue of JPY 101M (▲30.3%), profit of JPY 51M (▲12.1%)
  • Advertising Agency division: revenue of JPY 152M (▲26.2%). Lower advertising contract values weighed, though the loss narrowed from ▲JPY 104M to ▲JPY 45M

Progress Versus Full-Year Guidance

Progress stands at 48.9% for revenue, 64.4% for operating income, and 52.0% for profit attributable to owners of parent. Management describes progress as "broadly in line with plan" and says the company is "on track to achieve its targets in 2H and beyond." Prior-year 1H results as a percentage of full-year actuals were 47.2% for revenue and 39.9% for operating income (our estimates), meaning operating income is running ahead of last year's pace.

ItemValue (1H Cumulative)Full-Year ForecastProgress Rate
RevenueJPY 17,617MJPY 36,000M48.9%
Operating IncomeJPY 1,030MJPY 1,600M64.4%
Profit Attributable to Owners of ParentJPY 520MJPY 1,000M52.0%
Basic EPSJPY 27.67JPY 53.1452.1%
  • Earnings are structurally driven by the timing of large-scale live tours. In 2026, Nogizaka46's "Midsummer National Tour 2026" runs June 13–August 23, SKE48's summer tour starts July 4, and Novelbright's Asia tour starts August 1—all concentrated in 3Q (company disclosure)
  • Prior-year (FY12/25) quarterly operating income was JPY 487M in 1Q, JPY 141M in 2Q, JPY 519M in 3Q, and JPY 425M in 4Q, with 2Q the weakest quarter (company disclosure)

Changes To Guidance

No revision to full-year consolidated guidance (revenue of JPY 36,000M, operating income of JPY 1,600M, profit attributable to owners of parent of JPY 1,000M). Despite 64.4% progress on operating income, management has opted to leave guidance unchanged.

Commentary On Shareholder Returns

The FY12/26 dividend forecast is JPY 11 at year-end (JPY 11 annually), an increase of JPY 1 from the JPY 10 paid in FY12/25. The interim dividend is JPY 0, unchanged from the prior year. There is no revision to the dividend forecast. Management indicates in its presentation materials that it will consider a further dividend increase depending on earnings trends. A new shareholder benefit has been introduced as of the end of June 2026: Empire Steak House dinner vouchers (for holders of 1,000 shares or more). Management also states its commitment to running the business with a focus on "eliminating the sub-1.0x PBR," "maintaining a high ROE," and "continuous growth investment."

Financial Position

The ratio of equity attributable to owners of parent rose to 42.9% from 41.2% at the prior year-end. Bonds and borrowings remain below cash and cash equivalents, keeping the company in a net cash position. However, "other financial liabilities," which include lease-related items under IFRS 16, are large at JPY 17,385M, so classification needs to be checked when assessing leverage.

  • Key Figures
  • Leverage Metrics
ItemValueAdditional Information
Cash and Cash EquivalentsJPY 5,624M+10.4% vs. prior year-end
Trade and Other ReceivablesJPY 4,788M▲9.0% vs. prior year-end
Property, Plant and EquipmentJPY 20,303M▲7.7% vs. prior year-end
GoodwillJPY 5,915MFlat vs. prior year-end
Investments Accounted for Using Equity MethodJPY 8,431M+1.9% vs. prior year-end
Contract LiabilitiesJPY 1,093M+104.1% vs. prior year-end; advance receipts for tours, etc.
Bonds and BorrowingsJPY 4,525M+4.5% vs. prior year-end
└ CurrentJPY 1,504M-
└ Non-CurrentJPY 3,020M-
Other Financial Liabilities (Current + Non-Current)JPY 17,385M▲9.0% vs. prior year-end
EBITDAJPY 2,287MOperating income of JPY 1,030M + depreciation and amortization of JPY 1,256M (our estimate)

News Released Alongside The Earnings Announcement

None

Major Announcements During The Quarter

  • 2026/05/15
    Joined as co-organizer of the "Japan Horror Film Awards" hosted by KADOKAWA. UNITED PRODUCTIONS handles operations, positioning the company to create horror IP with an eye to distribution/streaming of winning works and overseas sales Notice Regarding Co-Hosting of the "Japan Horror Film Awards" with KADOKAWA CORPORATION
  • 2026/05/31
    At the 4th Japan Horror Film Awards, director Kenji Yamashiro's "chorus" won the Grand Prize, earning the right to make a feature-length commercial film directorial debut. An early result of IP and creator discovery 4th Japan Horror Film Awards Announced! Director Kenji Yamashiro's "chorus" to Make Commercial Film Directorial Debut!
  • 2026/06/26
    KeyHolder Pictures expanded its distribution lineup, sequentially announcing the nationwide release of "Kiriko no Takuto ~YELL~" (May 15) and the release of "GUN FISH" (June 26), among others KeyHolder Pictures Expands Distribution Lineup
  • 2026/07/21
    UNITED PRODUCTIONS participated in Season 2 of the Netflix reality series "Love Joto," building a track record of projects for major streaming platforms Netflix "Love Joto" Season 2 Streaming from Tuesday, August 4

Large-Shareholding Filings / Material Proposals Over The Past Year

  • J Trust: 29.82%→29.82% (2026/02/02) – Amended report following changes to material contracts including collateral agreements. Purpose of holding is investment plus advice to management as circumstances warrant, and material proposal actions
  • J Trust: 29.82%→37.77% (2026/05/12) – Increase due to the addition of Nobuyoshi Fujisawa and Omotesando Capital as joint holders. Joint holders' stake is pure investment premised on long-term holding
  • J Trust: 37.77%→37.77% (2026/06/16) – Amended report following changes to material contracts including collateral agreements
  • J Trust: 37.77%→37.77% (2026/08/04) – Amended report following a change in the filer's purpose of holding
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